Do you know that 3 billion people use social media and each of us spends 135 minutes a day on them?
Do you know that every internet user has an average of 7 accounts in different social media, a new Facebook profile is created every 6 seconds and there are half a billion people on LinkedIn? Do you know that Twitter has 6,000 posts per second and over 80% of the users of the platform use it via mobile device? Do you know that only Facebook messages that are exchanged for 24 hours are over 1,000,000,000 and 100 million photos a day are uploaded on Instagram?
And do you know how to use all this to grow your business?
IAB Bulgaria is organizing a social media Masterclass to teach how to use this channel for business purposes.
The lecturers are indisputable professionals in the real business who will give practical guidance on how to build a strategy and make the most of social media capabilities, depending on your goals.
Here are the people who will share their knowledge and skills
Angel Iskrev is a Digital Creative Director in DDB Sofia. He has over seven years of experience in digital advertising, developing communication solutions for multiple brands in Bulgaria and abroad. He has worked for clients such as Telenor Hungary, Telenor Bulgaria, the cider Kradetsyt na yabylki, Stolichno, Amstel, Kamenitza, McDonald’s, Beefeater, Absolut, Somersby and many more, very well-known brands.
Stella Tzokeva will talk about the branded content on social networks and why brand storytelling is so important. She has been working in marketing for 13 years and is currently a Digital Marketing Strategist at What If, where she is responsible for creating and executing complete digital strategies for clients. She has experience with B2C brands of Philadelphia, Lavazza, Vereia, Opticlasa, Walmark, Victory, Aroma, Bella and others, as well as with major B2B companies operating in the international market.
The focus on the use of LinkedIN and Twitter for business purposes will be put by Lazar Malakov from Httpool Bulgaria. He has extensive experience in various industries in marketing, advertising and sales. He believes that choosing the right target audience is mostly a logical task with active database use and will show you how to do it.
Georgi Malchev and Lenko Yordanov will teach you how to reach relevant audiences and measure results on social networks. Georgi Malchev is a managing partner at xplora.bg and works for clients such as Toyota, Medix, Whirlpool, Econt, Nedelya Cafe & Patisserie and others. He is also a Lecturer in Marketing, Communication and Advertising at New Bulgarian University, and very often is a member of Digital Marketing Jury and a panelist on management, marketing and advertising forums. Lenko Yordanov is a Digital Manager at xplora.bg, where he creates and manages digital strategies on social networks. Lenko has over 4 years of relevant experience with local and global brands and teaches strategies and communication in social networks at NBU together with Georgi Malchev and also at the Higher International Business School Botevgrad.
The training will be held on March 24 and 25 at SOHO, and to register, write to office@iabbg.net.
