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The digital environment and consumer behavior are constantly changing, but how can we find out who are the true professionals in the field? How can an advertiser who has never dealt with digital marketing choose which agency to trust for their campaign?

If the employees of the agency you have selected are certified by the IAB (the world’s largest association of digital and technology companies), then you are in safe hands. The mission of the IAB certification program is to prove that everyone who has successfully passed the exam has the necessary knowledge and skills to cope with the ever-evolving digital market.

Certificates are a guarantee of professionalism and that people from an advertising or media agency can adequately cope with the increasingly complex needs of their clients.

Now IAB Bulgaria enables every marketing specialist to prove his / her competence and to fight for a certificate from the global IAB organization at a preferential price for Bulgaria. “The IAB certification program is at a very high level and is an indicator of knowledge and skills in online marketing,” explains Hristo Hristov, President of IAB Bulgaria. “It is very important to us that we will offer it at much lower prices, and of course our members will enjoy even greater reductions,” he adds.

The IAB certification program is the only program recognized globally and developed by top experts from leading global companies, and issues are constantly updated. The program has been in existence for almost eight years and so far marketing professionals from 47 countries around the world have proven their professionalism thanks to it.

Exams can be taken in four different areas: Digital Marketing and Media Foundations; Digital Media Sales; Digital Media Buying & Planning and Digital Ad Operations, and you can see the prices in the table below:

Anyone who wants to take the exam should write to office@iabbg.net to receive a special discount code.