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IAB Digital Day 2025 – RE:AI:LITY CHECK. Life after the automation

IAB Digital Day is a leading social and technology conference that offers both a global and local perspective on digital markets, highlighting future trends.

This year, the forum will take place on November 13 under the slogan “RE:AI:LITY CHECK. Life after the automation.”

Traditionally focused on the future of digital marketing, IAB Digital Day this time explores areas such as social impact, regulation, and education in the digital sphere. Leading experts from around the world and Bulgaria will share their thought-provoking insights and messages to drive change over the next decade.

Reserve your seats by emailing us at office@iabbg.net.

Take advantage of our SPECIAL PACKAGE OFFER – when you buy 2 tickets, the 3rd one is FREE.

IAB Bulgaria members receive a 50% DISCOUNT on all ticket prices using promo code IAB50.

For custom discounts when purchasing more than 5 tickets, contact us at office@iabbg.net.

 

📍 Location: INTERPRED – WTC Sofia, 36 Dragan Tsankov Blvd.

Schedule

9:00 - 9:30
Registration and coffee
09:50 - 10:00
Offical Opening
10:00 - 10:30
Redesigning work as a bolder move

Philippe Burger, Mercer&

039;s UK / Europe Organisational Transformation Leader

10:30 - 10:50
AI + CTV: Where Automation Meets Attention

Asen Pidov, Sweet.tv

10:50 - 11:20
Conversations Drive Brand Visibility in a Zero Click World

Andre Joel, Reddit

11:20 - 11:40
Coffee Break
11:40 - 12:20
Panel: Brands vs. Automation – Where Does Meaning Come From?

Miglena Slavova, Digital Marketing Manager, Yettel; Lyubomir Baburov, Chief Strategy Officer, OZONE

12:20 - 13:00
Panel: The Future of Media & Advertising when Automation is Default

Jeny Deleva, PR & Marketing Strategist, Viber; Maria Toycheva, Director of Product and Reader Revenue, Economedia; Zoya Vasileva, Head of Digital Deparmetn & Digital Sales, bTV; Alexander Varov, CEO, Netinfo

13:00 - 14:00
Lunch Break
14:00 - 14:30
Driving Media Efficiency: From Impressions to Impact

Sean Adams, Brand Metrix

14:30 - 14:50
Intent GPT, Generative AI Unlocks True Understanding of User Intent

Catalin Emilian, RTB House

14:50 - 15:20
Misfits & The Machine

Alexander Asmussen, Ipsos

15:20 - 15:40
Coffee Break
15:40 - 16:00
Brand Identity Beyond Templates – Keeping Brands Soulful

Metodi Peychev, SOpharmacy & Alexander Bratimirov, Human

16:00 - 16:20
The Death of Execution: Why Strategy Becomes the Only Human Advantage

Victor Vutov, Metrix Digital

16:20 - 17:00
Panel: The New Creative Process – Humans & Machines as Equals?

Velislava Anastasova, Managing Director, Starcom; Nikolay Dievski, Head of Strategy, proof.; Martin Varshev, Head of Strategy, All Channels, Daria Sarmenova - Ilieva, Argent Group, Moderator

17:00 - 17:10
Closing

EVENT HOST

Martin Kadinov

Martin Kadinov

Co-founder & managing partner, TDB Play

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SPEAKERS

Andre Joel

Andre Joel

Head of Sales Partnerships - EMEA/MENAT, Reddit

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Sean Adams

Sean Adams

Chief Marketing Officer, Brand Metrics

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Philippe Burger

Philippe Burger

UK / Europe Organizational Transformation Leader for Mercer

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Catalin Emilian

Catalin Emilian

RTB House - Country Manager Ro & BG

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Alexander Asmussen

Alexander Asmussen

Head of Creative Excellence, Ipsos Denmark

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Victor Vutov

Victor Vutov

CEO & Performance marketing specialist, Metrix Digital

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Alexander Bratimirov

Alexander Bratimirov

партньор и творчески директор, Human

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Metodiy Peychev

Metodiy Peychev

International marketing manager, SOpharmacy

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Asen Pidov

Asen Pidov

Sales Director at Sweet.tv

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PARTNERS

OFFICIAL PARTNERS

EVENT PARTNERS

prodesign-orange
coca-cola
nescafe-dolce-gusto
Kit kat

MEDIA PARTNERS

btv
netinfo
dnevnik
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etarget