TOPIC: Driving Media Efficiency: From Impressions to Impact
How smarter measurement can lead to smarter media strategy
Bio:
Sean is a seasoned strategist with a global career spanning London, Sydney, and back to the UK again. In Australia, he founded The Seed, a successful research and strategy consultancy and was Chair of the Account Planning Group. Back in the UK, he has led commercial insights at News UK, delivering award-winning initiatives for major newspaper brands. Since 2018, Sean has worked with Brand Metrics, helping publishers and advertisers worldwide extract meaningful insights from brand lift data to drive smarter media decisions.