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About IAB Bulgaria

IAB (Interactive Advertising Bureau) is the largest global association of media, media and advertising agencies and technology companies responsible for the digital business. There are local IAB organizations in 46 countries on 6 continents. Companies around the world participate in the development and implementation of standards in online businesses and work to develop the digital industry.

IAB Bulgaria is a licensed IAB representative for Bulgaria. Among the members of IAB Bulgaria are: BTV, Media Group, Nova Broadcasting Group, Economedia, A1 Bulgaria, TBI Bank, Credissimo, All Channels, guts & brain DDB, Dentsu Aegis Network, Httpool, StudioX and many of the most successful digital advertising and media agencies in the country.

The mission of the association is to promote interactive marketing and to work for the development of the digital market in Bulgaria in close cooperation with business and regulators through conducting events, trainings, market research and more.

Mission

The mission of the association is to promote interactive marketing and to work for the development of the digital market in Bulgaria in close cooperation with business and regulators through conducting events, trainings, market research, etc

Aims

To promote and monitor compliance with the worldwide IAB standards on online advertising.

To work to increase interactive, data-driven marketing and research.

To share best practices in interactive marketing as well as to ensure compliance with ethical standards and to protect the market from bad practices such as bot traffic, fake clicks, fake news and more.

To carry out educational initiatives that increase the level of competence of the personnel in interactive marketing.

IAB Statutes 19.11.2019
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History

Industry's first GDPR sectoral code of conduct

IAB Bulgaria, together with CPDP/Commission for Personal Data Protection/, announce the first sectoral GDPR code for the industry.

The MIXX Awards exceeds 140 filed applications

The First Advanced Masterclass

For the first edition the then hot topic Programmatic was chosen.

The First Bulgarian edition of IAB MIXX AWARDS

The Association opens for the full spectrum of the digital industry with the Interactive Marketing Awards.

The first IAB Master Class with NBU

The first survey on media consumption in Europe called MediaScope Europe and the first TOP 100 ranking of Bulgarian advertisers on the Internet

The first AdEx survey, the first digital industry passport and the first IAB FORUM

IAB Bulgaria was founded

The association joins IAB Europe and is already present on the digital map of Europe Interactive Advertising Bureau Inc.

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