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IAB Digital Day 2024 “Generationally Speaking”

IAB Digital Day is a leading social and technological conference that presents a global and local perspective on digital markets and highlights future trends.

This year, the forum will take place on November 14th under the slogan “Generationally Speaking“. The theme will shed light on the rapid pace of technological innovation and will focus on the distinctive characteristics between generations.

IAB Digital Day, traditionally focused on the future of digital marketing, will this time explore areas such as social consequences, regulations, and education in the digital field. Leading experts from around the world and Bulgaria will share their thought-provoking insights and messages to drive change over the next decade.

The “Generationally Speaking” theme will cover both new and familiar topics from the perspective of generations:
• Do we know our audiences and how to reach them – from Baby Boomers to Generation Alpha – where are they on the internet, what do they use, what excites them, how do we reach them?
• How and where do different generations shop?
• What are the social networks of different generations and what do they use them for?
• What are the trends for different generations? – Generation Z’s nostalgia for the past.
• We will look at the most current changes following the removal of cookies, the use of artificial intelligence in digital marketing, and expected changes in media business models.

Get your EARLY BIRD tickets with a 20% DISCOUNT until 14.10!
Take advantage of our BUNDLE OFFER – buy 2 tickets and get the 3rd for FREE.
Members of IAB Bulgaria enjoy a 50% DISCOUNT on all prices. For INDIVIDUAL discounts on purchasing more than 5 tickets, contact us at office@iabbg.net.

Schedule

9:00 - 9:50
Registration and coffee
09:50 - 10:00
Official opening

Board & CEO

10:00 - 10:30
Presentation - TBA

TBA

10:30 - 11:00
GenAI Reinventing Marketing and IT Collaboration

Marius Hangau, Sapeint-Tremend

11:00 - 11:20
Navigating Generational Shifts in Media Consumption

Svetlana Tancheva - Data Intelligence Lead, Publicis Groupe Bulgaria

11:20 - 11:40
Coffee break
11:40 - 12:00
Digital Marketing in the age of AI and algorithmic campaigns

Alexander Georgiev - Digital Transformation Director, Digitas Sofia

12:00 - 12:30
Next generation in display advertising - Attention-optimized ads

Marcel Vass, Etarget

12:30 - 13:10
Panel discussion - TBA

Nikola Ivanov, Pierre Fabre

13:10 - 14:00
Lunch break
14:00 - 14:30
Gen Z, The End of Capitalism as We Know It

Akin Duyar - Berlin School of Creative Leadership

14:30 - 15:00
Embrace the future of addressability

Stephane Printz, Index Exchange

15:00 - 15:40
Media Panel Publishers – should they reinvent their business

Alexander Varov, Netinfo

Ivan Braykov, COO, Dir.bg

Zoya Vasileva, BTV

Maria Toycheva, Economedia

15:40 - 16:10
Unleash your data power

Antoine Giovangigli, Decentriq, Media & Advertising Senior Sales Engineer

16:10 - 16:30
Coffee break
16:30 - 17:00
Presentation - TBA

ALEPH/Tik Tok

17:00 - 17:30
GenerAItions – How AI will shape the experiences of the future

Oded Lavie, BBR Saatchi & Saatchi

17:30 - 19:30
Coctail & networking with Coca-Cola & Domaine Boyar

SPEAKERS

Stéphane Printz

Stéphane Printz

LinkedIn

Stéphane Printz is a digital expert with many years of experience in the advertising industry.

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Svetlana Tancheva

Svetlana Tancheva

LinkedIn

Leader of the Data Intelligence team at Publicis Groupe Bulgaria for 16 years

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Oded Lavie

Oded Lavie

LinkedIn

Oded connects the dots between innovation, creative, culture, and businesses, to foster new opportunities and change in service of growth

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Alexander Georgiev

Alexander Georgiev

LinkedIn

Alexander has been involved in Internet marketing and commerce since 2002, when he began his bachelor’s degree in eCommerce at Brunel University, West London

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Akin Duyar

Akin Duyar

LinkedIn

Akin Duyar is a coach and lecturer specializing in radical innovation and creative leadership

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Antoine Giovangigli

Antoine Giovangigli

LinkedIn

Antoine is a senior sales engineer and digital advertising expert who has been working in the ad-tech industry for over 9 years

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Marcel Vass

Marcel Vass

LinkedIn

Marcel Vass is the CEO and co-owner of Etarget

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PARTNERS

GOLD PARTNER

OFFICIAL PARTNERS

EVENT PARTNERS

superhosting-300x300
prodesign-300x300
storytel

STRATEGIC PARTNERS

CREATIVE PARTNERS

MEDIA PARTNERS

etarget

WORK GROUP

Emiliya Stefanova

Chief Growth Officer, Publicis Groupe Bulgaria

Hristo Nikolinski

Country Manager Bulgaria, ETARGET

Dragomir Donchev

The Huts Group

Angel Ivanov

Founder, Handplayed

Anton Terziev

Kaufland

Aneliya Angelova

Economedia/Digitalk

COCKTAIL PARTNERS

coca-cola
domaine-boyar