Topic: AI + CTV: Where Automation Meets Attention
Short Description:
In a world where artificial intelligence can create and deliver ads in seconds, the real challenge for brands is no longer automation — it’s earning attention and building trust. Asen Pidov will explore why Connected TV (CTV) has become the most human form of digital advertising — a space where data meets emotion and technology serves storytelling that truly resonates. Through the lens of Sweet.tv, he’ll reveal how television is being reborn in the age of AI: smarter, more emotional, and genuinely effective.
Bio:
Asen Pidov is the Chief Commercial Officer at Sweet.tv – a leading FAST/CTV platform in the region that combines premium content with innovative advertising experiences for the new generation of viewers.
With more than 15 years of experience in digital marketing and the media industry, Asen has led strategic and commercial teams at companies such as Evolway, Kidso.com, and Dentsu Aegis Network, where he developed digital portfolios for global and local brands and implemented innovative approaches in media planning and digital transformation.
At Sweet.tv, he drives the adoption of Connected TV and FAST models across the Bulgarian and regional markets, building partnerships with advertisers to create more intelligent and effective television advertising.
Asen believes that the future of marketing lies at the intersection of technology, attention, and content — where advertising once again becomes an experience.