The finalists in 16 categories of IAB MIXX AWARDS 2020 are known
The award ceremony is postponed.
Sofia, March 9, 2020 128 entries were submitted for the fifth edition of the IAB MIXX Awards 2020. This is 25% more than the previous three editions of the competition. After the first stage of judging, the finalists are also known – a total of 61 campaigns will compete for the prizes in the 16 categories of the IAB MIXX Awards 2020. Most finalists, with 6 campaigns, which will compete for the prizes, are in the categories Most Engaging Campaign, Best Video Campaign, Influencer Campaign.
Due to the situation in the country and the measures approved by the Council of Ministers, the ceremony for announcing the winners and awarding the prizes will be postponed. It will be held in the “Alpha” hall of the Sofia Event Center.
IAB MIXX Awards 2020 finalists:
1.Best Lead Generation Campaign (5)
– Minutes for moms, Advertiser AVON, Agency guts&brainsDDB
– Black Friday 13, Advertiser DZI, Agency guts&brainsDDB
– Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool
– FordDA, Advertiser Moto-Pfohe, Agency guts&brainsDDB
– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON , Agency All Channels Communication
2.Best Engagement Campaign (6)
– Heineken: The Focus, Advertiser Heineken България, Agency NEXT-DC
– Minutes for moms, Advertiser AVON, Agency guts&brainsDDB
– Супер Селска Дистрибуция, Advertiser Ростар БГ, Agency Nitram
– choose love over hate, Advertiser Skapto, Agency proof.
– Spice Boys, Advertiser Kotanyi Bulgaria, Agency Nitram
– FordDA, Advertiser Moto-Pfohe, Agency guts&brainsDDB
3.Best Brand Awareness Campaign (5)
– Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB, Agency guts&brainsDDB
– За всички, които си нямат село, Advertiser Ростар БГ, Agency Nitram
– Pirinsko Ice , Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative
– #pinkyourgin, Advertiser Pernod Ricard, Agency proof.
– SPIRIT Трансформации: COOL библиотеки, Advertiser Spirit Fine Paints, Agency Hub Ahead
4.Most Effective Use of Data (3)
– Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool
– Ice-Hot Banners, Advertiser Carslberg Bulgaria, Agency proof. Media partner: Initiative
– Mania VIP Club, Advertiser Mania, Agency All Channels Communication
5.Most Brave Campaign (3)
– choose love over hate, Advertiser Skapto, Agency proof.
– 04:20, Advertiser Skapto, Agency proof.
– rrrrRRRrrrRR, Advertiser IKEA Bulgaria, Agency The Smarts
6.Creative Effectiveness (3)
– Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool
– Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.
– Отключи Тотема, Advertiser ITAL FOODS, Agency Sunday Media
7.Best Branded Content Campaign (3)
– People of the Mountains, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative
– Spice Boys, Advertiser Kotanyi Bulgaria, Agency Nitram
– SPIRIT Трансформации: COOL библиотеки, Advertiser Spirit Fine Paints, Agency Hub Ahead
8.Best Video Campaign (6)
– Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB, Agency guts&brainsDDB
– За всички, които си нямат село, Advertiser Ростар БГ, Agency Nitram
– People of the Mountains, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative
– Probably the highest beer sampling in the world, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative
– 360′ livestream of The Farm Finale, Advertisers A1, National Museum of History, Lidl, The National Lottery, Agency BTV Media Group
– Tefal OptiGrill+ The most boring cooking show, Advertiser Groupe SEB, Agency guts&brainsDDB
9.Best Mobile First Campaign (3)
– Safenet, Advertiser Telenor, Agency guts&brainsDDB
– Air Dropping Fries, Advertiser Skapto, Agency proof.
– On the road to OMV, Advertiser OMV Bulgaria, Agency Dentsu Aegis Network Bulgaria
10.Best Social Campaign (3)
– Safenet, Advertiser Telenor, Agency guts&brainsDDB
– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ, Agency All Channels Communication
– @Ceco, Advertiser Skapto, Agency proof.
11.Best Native Campaign (3)
– DZI Online Security, Advertiser DZI, Agency guts&brainsDDB
– Air Dropping Fries, Advertiser Skapto, Agency proof.
– ELANA: Making finances personal, Advertiser ELANA Fund Management, Agency BG-Mamma
12.Programmatic (3)
– Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Agency Mediacom
– Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool
– Zagorka IPA, Advertiser Zagorka Bulgaria, Agency Red Star/ Dentsu Aegis Network Bulgaria
13.Influencer campaign (6)
– Safenet, Advertiser Telenor, Agency guts&brainsDDB
– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ, v All Channels Communication
– MLM Influencer Marketing, Advertiser AVON, Agency proof.
– Foundation portraits, Advertiser AVON, Agency proof.
– Bar Under The Sky, Advertiser Carslberg Bulgaria, Agency proof. Media partner: Initiative
– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, Agency All Channels Communication
14.PR Digital (3)
– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ, Agency All Channels Communication
– Come back to Bulgaria , Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool
– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, Agency All Channels Communication
15.Digital Sales Campaign (3)
– Black Friday 13, Advertiser DZI, Agency guts&brainsDDB
– MYT, Advertiser Reebok/Adidas, Agency Mediacom
– КАКВО ДА НАПРАВИМ, КОГАТО ПО-ГОЛЕМИТЕ НИ ПРЕРЕЖДАТ НА ОПАШКАТА ЗА ДЮНЕРИТЕ?, Advertiser Aladin Foods, Agency Xplora
16.Real time (3)
– Stick to Burgers, Advertiser Skapto, Agency proof.
– 04:20, Advertiser Skapto, Agency proof.
– IKEA iDEALISK, Advertiser IKEA Bulgaria, Agency The Smarts
