Sofia, July 1, 2020 – IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.
What is new in this year’s edition of the competition are the additional categories – a total of 16, which cover a much wider range of opportunities to measure the effectiveness of a campaign in a digital environment. The projects were judge by two different juries focused on Strategy and Objectives and Tactics and Tools. For the first time, in addition to professionals from the Bulgarian digital industry, the jury also included international experts.
The focus naturally fell on the common feature of all the campaigns in the finals – that of the digitally brave.
In all 16 categories, the jury announced three winners – they are:
Best Mobile First Campaign
1st place – Air Dropping Fries, Advertiser Skapto, Agency proof.
2nd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB
3rd place – On the road to OMV, Advertiser OMV Bulgaria, Dentsu Aegis Network Bulgaria Agency
Best Social Campaign
1st place – @Ceco, Advertiser Skapto, Proof Agency.
2nd place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency
3rd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB
Best Brand Awareness Campaign
1st place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency
2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency
3rd place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB
Most Effective Use of Data
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – Ice-Hot Banners, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
3rd place – Mania VIP Club, Advertiser Mania, All Channels Communication Agency
Best Branded Content Campaign
1st place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency
3rd place – Spice Boys, Advertiser Kotanyi Bulgaria, Nitram Agency
Best Engagement Campaign
1st place – Heineken: The Focus, Advertiser Heineken Bulgaria, NEXT-DC Agency
2nd place – choose love over hate, Advertiser Skapto, Proof Agency.
3rd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB
Influencer campaign
1st place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency
2nd place – Foundation portraits, Advertiser AVON, Proof Agency.
3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency
Best Native Campaign
1st place – Air Dropping Fries, Advertiser Skapto, Agency proof
2nd place – DZI Online Security, Advertiser DZI, Agency guts & brainsDDB
3rd place – ELANA: Making finances personal, Advertiser ELANA Fund Management, BG-Mamma Agency
Real time
1st place – 04:20, Advertiser Skapto, Proof Agency.
2nd place – IKEA iDEALISK, Advertiser IKEA Bulgaria, The Smarts Agency
3rd place – Stick to Burgers, Advertiser Skapto, Proof Agency.
Programmatic
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Mediacom Agency
3rd place – Zagorka IPA, Advertiser Zagorka Bulgaria, Red Star Agency / Dentsu Aegis Network Bulgaria
PR Digital
1st place – PURINA ONE’S CAT ACADEMY NESTLE BULGARIA, All Channels Communication Agency
2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool
3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency
Digital Sales Campaign
1st place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB
2nd place – WHAT TO DO WHEN THE BIGGER OVERWHELM IN THE LINE FOR THE DUNERS ?, Advertiser Aladin Foods, Xplora Agency
3rd place – MYT, Advertiser Reebok / Adidas Advertiser, Mediacom Agency
Creative Effectiveness
1st place – Unlock Totem, Advertiser ITAL FOODS, Sunday Media Agency
2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
3rd place – Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.
Best Video Campaign
1st place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB
2nd place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
3rd place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency
Best Lead Generation Campaign
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB
3rd place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB
Brave Campaign Bridge
1st place – 04:20, Advertiser Skapto, Proof Agency.
2nd place – rrrrRRRrrrRR, Advertiser IKEA Bulgaria, The Smarts Agency
3rd place – choose love over hate, Advertiser Skapto, Agency proof.
