Coronavirus is the number one topic today. Very big part of users consume content related to this topic. And the communication and marketing industry needs to adapt quickly to this fact.
IAB Bulgaria has gathered observations, analyzes and summarized possible actions on how brands can operate from a marketing perspective in the Bulgarian digital environment.
1) Do we optimize our advertising investment now?
2) Invest in digital or traditional media now?
3) What to expect in digital advertising?
4) Do all brands have to act the same?
5) Is e-commerce effective at the moment?
6) How to choose the media channels to invest in?
These are the issues that have been brought together by leading experts from the organizations, members of IAB Bulgaria, to make their recommendation.
You can see the answers and their recommendations HERE
