For the ninth consecutive year, one of the biggest digital events in Bulgaria – the IAB Forum “More data, more growth” took place.

During the forum, which gathered about 200 representatives of the largest advertisers, media and agencies in the field of digital marketing, with many positive emotions and structured information, the latest data on the development of the digital industry in Bulgaria were presented.

The captivating Workshops aroused the interest of the audience with detailed practical tips and examples.

During the lecture part, the results of the new online survey of IAB Bulgaria for metrics or more accurate site measurement, mobile applications and campaigns to ensure viewability, brand safety, lack of ad fraud and increase the effectiveness and efficiency of digital advertising were presented.

Members of the IAB Board of Directors, together with representatives from the Bulgarian Association of Advertisers (BAА), and the Bulgarian Association of Communication Agencies (BACA) discussed the online market data and the results of the survey of Top Advertisers on the Internet, conducted in 54 countries, on consumer attitudes and behaviors of age groups.

All of them helped to create a truly useful, informative and inspiring forum for all those involved in digital technology and advertising.