Top digital campaigns in Bulgaria were honored with the fourth consecutive edition of the IAB MIXX Awards. The event was held under the motto “Digitally Bold? Easy to recognize. “, And the focus naturally fell on the common distinguishing feature of all ranked campaigns – the one of the digitally courageous. Winners can compete in the World MIXX Awards.
In all 11 categories the jury selected three finalists, and here are who they are:
LEAD GENERATION
1st place: Ресторант „Вкъщи“, рекламодател SEB Group, agency guts&brainsDDB
2nd place: Dextrophobia – Blind Date, рекламодател Dextrophobia Rooms, agency proof.
3rd place: Jacobs Кафене Мечта, рекламодател Jacobs Douwe Egberts България ЕООД, agency All Channels Communication
ENGAGEMENT
1st place: Pocket Science, advertiser VISA, agency NEXT-DC
2nd place: Rate love over hate, advertiser Staptoburger, agency proof.
3rd place: От теб зависи, advertiser Telenor Bulgaria, agency guts&brainsDDB
CAMPAIGN EFFECTIVENESS
1st place: ИКЕА Летни моменти, advertiser ИКЕА, agency The Smarts
2nd place: От теб зависи, advertiser Telenor Bulgaria, agency guts&brainsDDB
3rd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
BRAND AWARENESS
1st place: Недоизказани думи, advertiser Avon България, agency guts&brainsDDB
2nd place: Decathlon – Пътят към Малта, advertiser Decathlon България ЕООД, agency All Channels Communications Group
3rd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
EFFECTIVE USE OF DATA
1st place: More is More, advertiser NFINITI Bulgaria, agency proof.
2nd place: Термопомпи , advertiser Viessmann, agency Xplora
3rd place: С теб към неповторимото, advertiser UNIQA България, agency proof.
BRANDED CONTENT
1st place: BRNO #различно, advertiser Загорка АД / Starobrno, agency All Channels Communications Group
2nd place: Стани OCEAN chef с Божана, advertiser Алта България, agency Interactive Share
3rd place: Urban Fest, advertiser Serdica Center, agency guts&brainsDDB
VIDEO
1st place: Canon: Endless Toys 360° Videos, advertiser Canon Central & Eastern Europe, agency NEXT-DC
2nd place: „Безстрашните пичове“, advertiser Перно Рикар България, Jameson, agency All Channels Communications Group
3rd place: Недоизказани думи, advertiser Avon България, agency guts&brainsDDB
BRAVE
1st place: Rate love over hate, advertiser Staptoburger, agency proof.
2nd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
3rd place: Heineken: The Signal advertiser Heineken Bulgaria, agency NEXT-DC
MOBILE AND APPS
1st place: Когато е време за сладолед, Bandi те намира, advertiser Сладоледи Изида, agency GraffitiBBDO / Media Direction OMD в партньорство с Etarget Bulgaria
2nd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
3rd place: Telenor MyKi, advertiser Telenor Bulgaria, agency guts&brainsDDB
LANDING PAGES
1st place: Decathlon – Пътят към Малта – лендингът, advertiser Decathlon България ЕООД, agency All Channels Communications Group
2nd place: toplidumi.bg, advertiser EVN Bulgaria, agency guts&brainsDDB
3rd place: Tesy Air Index, advertiser Теси ООД , agency Ноубъл Графикс ООД
SOCIAL
1st place: PÜTINÜMBRELLA, advertiser ИКЕА, agency The Smarts
2nd place: Крадецът на ябълки – годината на крадеца, advertiser Загорка АД, agency All Channels Communications Group
3rd place: Rate love over hate, advertiser Staptoburger, agency proof.
