Net value of the digital advertising in Bulgaria in 2021 reached 198.9 mln BGN (above 100 mln euro), according to the traditional AdEx research conducted by IAB Bulgaria in partnership with IPSOS. IAB Bulgaria_ADEX Report 2021 SHORT
The net volume of digital advertising in Bulgaria in 2019 reached BGN 122.1 million, with the growth directed to the previous 2018. is 19.4%.
The net volume of internet advertising increased by 7.2% compared to 2017. and reached 98.5 million. See AdEx репорт and the change in display ad volumeа
Online advertising has exceeded BGN 100 million. See AdEx report and distribution of digital advertising investments.
The volume of the digital market in Bulgaria for 2016, split between the different ad formats, you can see trends here.