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IAB Digital Day 2023 “Optimising Intellect”

29 November 2023 г., Inter Expo Center

The essence of this year’s edition lies at the heart of the merging the boundaries of technology, art and human potential that are transforming the world beyond business.

IAB Digital Day, while initially focused on the future of digital marketing, transcends its traditional boundaries and delves into areas such as social impact, creativity, consumer experiences, regulation, development and digital education.

Inspirational speakers will share their thought-provoking insights to fuel our intellects with ideas for innovation and tools, transparency and sustainability that will drive change in the next decade.

We are waiting for you on November 29 at the Inter Expo Center. Hurry up to get your ticket on the button or by sending an email to office@iabbg.net

Get your early bird tickets with our SPECAL BUNDLES until 20 Nov by clicking on the button below or order  with an invoice for a bank transfer by sending an email to office@iabbg.net

IAB Bulgaria members are entitled to a 50% discount of all prices.

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As part of the IAB Digital Day program, 2 hands-on workshops will also take place: “CX & EX for Total brand Experience” with David Hicks and “Brand Pyramid & Brand Purpose” with Tom Hidvegi. You can find out what topics these sessions will cover and what skills you can gain from each of these distinguished experts by following the links.

Schedule

9:00 - 9:50
REGISTRATION & COFFEE WITH DOLCE GUSTO & COCA-COLA
09:50 - 10:00
OFFICIAL OPENING
Iliana Zaharieva (IAB Bulgaria)
10:00 - 10:30
HEARTS, FRAMEWORKS & AI: DESIGN A BETTER SHARED FUTURE
Andrei Ungureanu
10:30 - 11:00
Will the Revolution Devour its Children? The Impact of Generative and Interactive AI on Operative and Strategic Marketing
Prof. Dr. Raoul Kübler
11:00 - 11:30
THE FUTURE OF E-COMMERCE. DESIGNING FOR PEOPLE.CX & EX = $: BRAND EXPERIENCE: IS CX LOSING ITS EDGE? IS EX NOW CRITICAL?
David Hicks
11:30 - 12:00
The role of youth in the technological revolution
Alexander Angelov, PhD
12:00 - 12:30
COFFEE BREAK & NETWORKING WITH DOLCE GUSTO & COCA-COLA
12:30 - 13:00
FROM ADMAN TO TECH BRO: HOW TO LEVERAGE AI IN MARKETING
Piotr Bombol
13:00 - 13:30
TECHNOLOGY IS NOT A STORY, WHAT CAN ARTIFICIAL INTELLIGENCE DO WITHOUT OUR INTELLIGENCE
Tom Hidvegi
13:30 - 14:30
LUNCH BREAK & NETWORKING
14:30 - 15:00
THE FUTURE OF E-COMMERCE. DESIGNING FOR PEOPLE.
Constantine Gavrykov
15:00 - 15:30
THE BRAIN’S PERCEPTION OF SPOTIFY ADS: HOW, WHY, AND HOW TO USE IT IN ADVERTISING
Stefan Rajic
15:30 - 15:50
COFFEE BREAK & NETWORKING WITH DOLCE GUSTO & COCA-COLA
15:50 - 16:10
NATIVE ADVERTISING IN THE AGE OF AI
Nikos Komninos
16:10 - 16:40
Measuring Attention with AI: Why It's More Crucial Than Ever for Online Advertising Success
Holger Maas
16:40 - 17:00
From Nostalgia to Next-Gen: AI-driven tech in Electrifying Classic Cars
Teodosiy Teodosiev
17:00
CONFERENCE CLOSING & NETWORKING

IAB Digital Day 2023 “Optimising Intellect”

SPEAKERS

Prof. Dr. Raoul Kübler

Prof. Dr. Raoul Kübler

Associate Professor of Marketing | Marketing and data scientist | UGC and XR evangelist
David Hicks

David Hicks

Global Experience Thought Leader
Andrei Ungureanu

Andrei Ungureanu

Design Thinking X AI Evangelist, Agile Transformation Manager @ Coca-Cola Europe
Piotr Bombol

Piotr Bombol

Economist, expert in digital marketing, strategist
Alexander Angelov, PhD

Alexander Angelov, PhD

Co-founder and CEO of the Center for Creative Training
Constantine Gavrykov

Constantine Gavrykov

Sr Director Product Design at Decathlon
Tom Hidvegi

Tom Hidvegi

Creative Strategist, Global ad campaign composer
Stefan Rajić

Stefan Rajić

Regional Lead, Spotify and Digital Turbine
Nikos Komninos

Nikos Komninos

Managing Director, Project Agora
Holger Maas

Holger Maas

Regional Director Insights DACH/Nordics at Teads
Teodosiy Teodosiev

Teodosiy Teodosiev

Founder of Kinetik Automotive company and a serial entrepreneur

PARTNERS

GOLDEN PARTNER

OFFICIAL PARTNERS

EVENT PARTNERS

MEDIA PARTNERS

HOSTING PARTNERS

CREATIVE PARTNERS

Working group

STREAMING PARTNER