Alexander has been involved in Internet marketing and commerce since 2002, when he began his bachelor’s degree in eCommerce at Brunel University, West London, where he also completed a master’s degree in Wireless Enterprise Business Systems. He is the founder of Advertise BG one of the leading agencies for digital marketing in Bulgaria which was acquired by Publicis Groupe in 2022. Currently, he is the Digital Transformation Director on a Groupe level, a Member of The Board of Directors, and leads the digital agency called Digitas. Alex is also a certified advertising professional in Google & Meta. He advises some of the largest brands on the Bulgarian market, such as Technopolis, Sport Depot, 8888, Pierre Fabre, Easy Credit, and many more.
