IAB Digital Day is a leading social and technological conference that presents a global and local perspective on digital markets and highlights future trends.
This year, the forum will take place on November 14th under the slogan “Generationally Speaking“. The theme will shed light on the rapid pace of technological innovation and will focus on the distinctive characteristics between generations.
IAB Digital Day, traditionally focused on the future of digital marketing, will this time explore areas such as social consequences, regulations, and education in the digital field. Leading experts from around the world and Bulgaria will share their thought-provoking insights and messages to drive change over the next decade.
The “Generationally Speaking” theme will cover both new and familiar topics from the perspective of generations:
• Do we know our audiences and how to reach them – from Baby Boomers to Generation Alpha – where are they on the internet, what do they use, what excites them, how do we reach them?
• How and where do different generations shop?
• What are the social networks of different generations and what do they use them for?
• What are the trends for different generations? – Generation Z’s nostalgia for the past.
• We will look at the most current changes following the removal of cookies, the use of artificial intelligence in digital marketing, and expected changes in media business models.
Take advantage of our BUNDLE OFFER – buy 2 tickets and get the 3rd for FREE.
Members of IAB Bulgaria enjoy a 50% DISCOUNT on all prices. For INDIVIDUAL discounts on purchasing more than 5 tickets, contact us at office@iabbg.net.
📍 Location: INTERPRED – WTC Sofia, 36 bul. Dragan Tsankov
