Matěj Novák is a seasoned expert in online advertising, specializing in ad tech, programmatic trading, and digital monetization strategies. With a career spanning leadership roles across key industry sectors, Matěj was instrumental in establishing the Czech Publisher Exchange, a pioneering cooperative of premium Czech publishers. As CEO of AdPicker, an AI-powered segmentation engine, he spearheaded innovative approaches to audience targeting. Most recently, as Head of Product at Czech startup Cruxo, he led the development of a retail media platform. Now, as an independent consultant, Matěj leverages his deep industry insights to guide businesses in navigating the rapidly evolving digital advertising landscape.
