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Bulgaria with five finalists in IAB MIXX EUROPE 2020
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Bulgaria with five finalists in IAB MIXX EUROPE 2020
The ceremony for announcing the winners in the Bulgarian edition of the competition will be held on June 30, 2020
Sofia, May 27, 2020 Three campaigns from Bulgaria by the proof agency. are finalists in five categories in the most prestigious digital marketing competition in Europe: IAB MIXX Awards EUROPE 2020. The TELUS International Europe campaign “Return to Bulgaria, it’s a good offer” is a finalist in a total of three categories. The finalists have campaigns of the agency for Avon Bulgaria and skapto.
For the first time this year Bulgaria has a representative in the jury of the European awards. The creative director of proof. Angel Iskrev, together with 28 other experts from all over Europe, are evaluating the applications in this year’s edition of the international competition. Europe’s best digital campaigns will be announced during the online awards ceremony on 3 June.
In Bulgaria, the national competition IAB MIXX Awards 2020 reported a record number of entries for participation this year. There are a total of 61 finalists in Bulgaria, who will compete for prizes in the 16 categories of the IAB MIXX Awards 2020. They will be presented in a series of online events in three consecutive weeks in June. And the winners will be announced on June 30 in an official ceremony, which will take place in the Alpha Hall of the Sofia Event Center.
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The digital and communication industry in Bulgaria presented 11 specific proposals for economic measures to the government
The digital and communication industry in Bulgaria presented 11 specific proposals for economic measures to the government
The branch organizations are ready to provide free communication consultations and assistance during the state of emergency
The digital and communication industry in our country has made specific proposals to the government for economic measures that could support directly affected businesses, including those of communication and marketing agencies, as well as ensure the financial stability of the whole country.
Interactive Advertising Bureau Bulgaria, the Bulgarian Association of PR Agencies, the Bulgarian Association of Communication Agencies, the Bulgarian Association of Professionals in Marketing Research and Public Opinion Research and the Association of Rental Companies in Bulgaria proposed 11 specific measures to the Prime Minister of the Republic of Bulgaria Boyko Borisov, Deputy Prime Minister Tomislav Donchev, line ministers Denitsa Sacheva, Emil Karanikolov and Vladislav Goranov and the Chairman of the 44th National Assembly Tsveta Karayancheva, through which to reduce ie negative effects on the industry and to enable the agencies to keep their teams:
1. Postponement of the payment of direct taxes, local taxes and fees and insurances for the time of the state of emergency and in the following three (3) months after its cancellation.
2. Refund of the value added tax due within fourteen (14) days.
3. Immediate payment of the accumulated liabilities before the declaration of the state of emergency of the state and the municipalities to the business.
4. Reduction of the interest rate in case of delayed payment of the tax liability of regular payers by the end of 2020.
5. Introduction of a regime in which the employer has the right to provide its employees with up to fifteen (15) days of unpaid leave per month during the next four (4) months from the introduction of the state of emergency in order to postpone the dismissal of employees as extreme measure. This period of unpaid leave for employees of communication and marketing services agencies to be considered seniority, even if it is unpaid leave. This will reduce the layoffs of people who would fall entirely as a financial burden on the state.
6. With regard to delayed and due payments to budgetary organizations, providing immediate financing (regardless of whether it is in the budget or not) for unpaid but due and undisputed payments to budgetary organizations or to ensure the purchase of these liabilities by the Bulgarian Bank for development.
7. Fast and easy procedures for long-term loans with a term of up to 30 years, which will guarantee the liquidity of SMEs and which will reduce intercompany indebtedness.
8. Criteria for granting interest-free loans to provide working capital guaranteed by Bulgarian Bank for Development should be the results of the second and subsequent quarters of 2020, compared to 2019, and not those for the first quarter, when there is no state of emergency.
9. Facilitation of the procedures for access to the Unemployment Fund in case of temporary interruption of work for companies from all sectors, including self-insured persons, covering 60% of the income for a period of maximum 6 months, after the second month the employer’s obligation expires to pay 40% of the income. The amount paid may not be less than the minimum wage for the country. Provide sufficient funds for all affected companies.
10. EU funds intended to increase the competitiveness of enterprises should be used to support companies affected by the Covid-19 emergency. Decisions on the allocation of these funds should be taken in consultation with business representatives and in view of their specific needs.
11. Financial assistance to ensure cleaning, disinfection and safety at the workplace by covering 50% of the costs incurred since the beginning of March.
The union of the branch organizations in the communication and marketing sector points out that after a survey among members of the Bulgarian Association of Communication Agencies in the first days after the introduction of the state of emergency and repeated after two weeks, some agencies saw a reduction in workload to 90 percent. A decline is observed in all types of services provided by the industry realized as one of the most affected by the organization of events and promotions at points of sale. In its proposal, the business points out a number of consequences of the imposed ones restrictive measures that deal a serious blow to industry, create preconditions for layoffs of hundreds of employees and put the liquidity of companies in great weight.
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Дигиталната и комуникационна индустрия у нас с 11 конкретни предложения за икономически мерки към правителството
отворено писмо относно оповестяване имената на дарителите – компании и физически лица в електронните медии.
Шестте основни въпроса пред брандовете днес
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An open letter for announces the names of the contributors – companies and individuals in the electronic media.
An open letter for announces the names of the contributors – companies and individuals in the electronic media.
Dear media colleagues,
Dear CEM (Council for Electronic Media) members,
Dear representatives of national and regional institutions in the Republic of Bulgaria,
Sofia, 24 March, 2020
In times of unprecedented crisis, the business will not only pay a high price, but we will count on it to bear its high public responsibility.
The responsible business supports the extraordinary measures implemented by our government, but also initiates its own projects and works actively to help combat COVID-19. Good examples given by businesses only for the last few days: donations for the purchase of respirators, equipment and supplies for hospitals that are at the forefront of the fight against the virus; protective equipment for law enforcement officers; setting up a fund for fundind actions at regional level to support medical facilities; donation of personal care products; opening access to services or increasing the volume of services for free use by the customers so that they can stay at home, as required by the state of emergency and more.
Among the names of the fast-growing list are A1 Bulgaria, Alcomet, America for Bulgaria, Vivacom, Gurmenitsa, Kaufland, Lidl, Citibank, Tesy, Telenor Bulgaria, UniCredit Bulbank, Fantastico, Ficosota, Chaos Group and others. The list is growing and we’re probably missing some names. The important thing here is that these companies do all this unconditionally and their efforts deserve recognition. All these actions taken by the businesses in the state of emergency are an additional burden on their current budgets, but they are doing it so that all of us together to be able to overcome the growing crisis. Moreover, they are aware that the post-crisis period will be difficult for all of us – institutions, business, media, NGOs – all.
Therefore, we think that in a state of emergency, it is time to rethink some of our current attitudes. For years, businesses have been active corporate citizens and as such the names of socially responsible companies deserve to be known. The names of these organizations should be made public and their stories should serve as an example and inspiration. Today, they are doing more than usual because they are working outside their core business and are doing it in the name of tackling the most serious health and economic crisis globally.
Our request to you is to mention the names of these companies in news, broadcasts and other formats in the electronic media. This gives the so far missing information value to the viewers and inspires other businesses. This is quality assistance for every Bulgarian citizen in difficult times.
It is known that mentioning of company names does not contradict the provisions of the Radio and Television Act and European directives. In order to facilitate this process and the assessment of the media, the CEM Guidelines on prohibited subliminal commercial messages and the positioning of products as a form of commercial communication of May 2012 have also been adopted. The admissibility of mentioning of goods, services, names, trademarks or activities of a manufacturer (in the form of speech or image) when intended for information purposes is clear.
We find that hiding company names today is a significant barrier to citizens’ awareness and commitment, as well as to creating a sense of community cohesion at this difficult time. We believe that one of the functions of the media, in addition to providing verified and factually accurate information and educating its audience, is to build trust in institutions and in private business (to which they largely belong). Private business in Bulgaria – large, medium, small – is the main source of national wealth and prosperity, it pushes the economy, innovation and education forward. Its absence in the business-themed news stream reporting of significant success or doing good creates an information deficit. Therefore, we believe that now is the time to replace this practice with responsible media coverage, in which the public interest and awareness are a priority.
We would like to thank the media which have already been clearly mentioning the names of corporate donors. But we expect feedback from those who still have concerns about doing so. In fact, we will be extremely happy if, in the coming days, we begin to hear more and more names of our and worldwide donor companies in your news. Moreover, we will enjoy this normal practice to continue after the termination of the health emergency in our country.
Yours faithfully:
Iliana Zaharieva, Chairperson of the Management Board of the Bulgarian Public Relations Asociation (BPRA)
Radoslav Nedelchev, Chairman of the Management Board of IAB Bulgaria
Maria Gergova, Chairperson of the Board of Directors of the Bulgarian Association of PR Agencies (BAPRA)
Nenad Lozovic, Chairman of the Management Board of the Bulgarian Association of Communications Agencies (BACA)
Radosvet Radev, Chairman of the Bulgarian Industrial Association (BIA)
Irina Yordanova, Director of Public Policy and Projects of the Confederation of Employers and Industrialists in Bulgaria (CEIB)
Miglena Uzunova-Tsekova, Chairperson of the Bulgarian Association for People Management (BAPM)
Boryana Manolova, Ph.D./Eng., Chairperson of the Management Board of the Council of the Women in the Business in Bulgaria (CWBB)
Mihaela Maleeva, Executive Director of ASKO
Dr. Vanya Babanin, Head of the Bulgarian Branch of the European Association of Communication Directors (EACD)
Lyubomir Blatski, Chairman of the Association of PR professionals to the Union of Bulgarian Journalists (UBJ)
Daniel Kiryakov, Chairman of the Professional Ethics Committee at the Bulgarian Public Relations Asociation (BPRA)
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