IAB Bulgaria Stands in Solidarity with IAB Belarus
One of the members of IAB Bulgaria SuperHosting.BG expands its presence in the Balkans and becomes part of a leading European hosting group
One of the members of IAB Bulgaria SuperHosting.BG expands its presence in the Balkans and becomes part of a leading European hosting group
The European technology group Team.Blue has bought 100% of the property of one of the members of IAB Bulgaria: “Superhosting.BG”.
The Bulgarian company will continue to be managed by its current team, led by managing partners Lyubomir Rusanov and Metodi Drenovski. The brand will also be preserved.
Thus, Superhosting became part of the pan-European group, which has acquired companies in a total of 10 countries and has a market value of over 1 billion euros.
“Superhosting. ”Is one of the largest Bulgarian providers of hosting services.
For 2019, the company has declared 12.5 million BGN in revenues and a net profit of 1.8 million BGN
More news
One of the members of IAB Bulgaria SuperHosting.BG expands its presence in the Balkans and becomes part of a leading European hosting group
IAB Bulgaria accepted into the organization another of Bulgarian top advertisers – Vivacom
The big winners in IAB MIXX AWARDS 2020
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IAB Bulgaria accepted into the organization another of Bulgarian top advertisers – Vivacom
IAB Bulgaria accepted into the organization another of Bulgarian top advertisers – Vivacom
After the successful IAB MIXX AWARDS 2020-IAB Bulgaria accepted another of the big top advertisers in the organization – Vivacom
Bulgarian Telecommunication Company EAD has been operating on the Bulgarian market since 1992 and has been known to consumers in Bulgaria for ten years under the VIVACOM trademark. Starting as the third – last – GSM operator with the license acquired for this in 2005, the company has come a long way to achieve the leading position in the sector – in 2017 we celebrated five consecutive years for which VIVACOM is the number 1 operator in total revenues in Bulgaria.
Today VIVACOM is an operator with an extremely wide range of telecommunications solutions for private and business customers – mobile and fixed voice services, optical internet, satellite and interactive television of the latest generation, as well as individual offers for the needs of our corporate customers.
More news
IAB Bulgaria accepted into the organization another of Bulgarian top advertisers – Vivacom
The big winners in IAB MIXX AWARDS 2020
IAB Bulgaria will present the results of the research on the volume of digital advertising in Bulgaria AdEx 2019
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Нагоре© 2018 IAB Bulgaria. All rights reserved. Design by Студио X. Developed by SEOMAX
The big winners in IAB MIXX AWARDS 2020
The big winners in IAB MIXX AWARDS 2020
Sofia, July 1, 2020 – IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.
What is new in this year’s edition of the competition are the additional categories – a total of 16, which cover a much wider range of opportunities to measure the effectiveness of a campaign in a digital environment. The projects were judge by two different juries focused on Strategy and Objectives and Tactics and Tools. For the first time, in addition to professionals from the Bulgarian digital industry, the jury also included international experts.
The focus naturally fell on the common feature of all the campaigns in the finals – that of the digitally brave.
In all 16 categories, the jury announced three winners – they are:
Best Mobile First Campaign
1st place – Air Dropping Fries, Advertiser Skapto, Agency proof.
2nd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB
3rd place – On the road to OMV, Advertiser OMV Bulgaria, Dentsu Aegis Network Bulgaria Agency
Best Social Campaign
1st place – @Ceco, Advertiser Skapto, Proof Agency.
2nd place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency
3rd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB
Best Brand Awareness Campaign
1st place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency
2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency
3rd place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB
Most Effective Use of Data
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – Ice-Hot Banners, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
3rd place – Mania VIP Club, Advertiser Mania, All Channels Communication Agency
Best Branded Content Campaign
1st place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency
3rd place – Spice Boys, Advertiser Kotanyi Bulgaria, Nitram Agency
Best Engagement Campaign
1st place – Heineken: The Focus, Advertiser Heineken Bulgaria, NEXT-DC Agency
2nd place – choose love over hate, Advertiser Skapto, Proof Agency.
3rd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB
Influencer campaign
1st place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency
2nd place – Foundation portraits, Advertiser AVON, Proof Agency.
3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency
Best Native Campaign
1st place – Air Dropping Fries, Advertiser Skapto, Agency proof
2nd place – DZI Online Security, Advertiser DZI, Agency guts & brainsDDB
3rd place – ELANA: Making finances personal, Advertiser ELANA Fund Management, BG-Mamma Agency
Real time
1st place – 04:20, Advertiser Skapto, Proof Agency.
2nd place – IKEA iDEALISK, Advertiser IKEA Bulgaria, The Smarts Agency
3rd place – Stick to Burgers, Advertiser Skapto, Proof Agency.
Programmatic
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Mediacom Agency
3rd place – Zagorka IPA, Advertiser Zagorka Bulgaria, Red Star Agency / Dentsu Aegis Network Bulgaria
PR Digital
1st place – PURINA ONE’S CAT ACADEMY NESTLE BULGARIA, All Channels Communication Agency
2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool
3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency
Digital Sales Campaign
1st place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB
2nd place – WHAT TO DO WHEN THE BIGGER OVERWHELM IN THE LINE FOR THE DUNERS ?, Advertiser Aladin Foods, Xplora Agency
3rd place – MYT, Advertiser Reebok / Adidas Advertiser, Mediacom Agency
Creative Effectiveness
1st place – Unlock Totem, Advertiser ITAL FOODS, Sunday Media Agency
2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
3rd place – Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.
Best Video Campaign
1st place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB
2nd place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative
3rd place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency
Best Lead Generation Campaign
1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool
2nd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB
3rd place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB
Brave Campaign Bridge
1st place – 04:20, Advertiser Skapto, Proof Agency.
2nd place – rrrrRRRrrrRR, Advertiser IKEA Bulgaria, The Smarts Agency
3rd place – choose love over hate, Advertiser Skapto, Agency proof.
More news
The big winners in IAB MIXX AWARDS 2020
IAB Bulgaria accepted another new member in June
IAB Bulgaria accept a new member – Sunday Media
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© 2018 IAB Bulgaria. All rights reserved. Design by Студио X. Developed by SEOMAX
ADVANCED PROGRAMMATIC MASTERCLASS
Details
Price:
250 lv.(excl VAT)
BANK Details
Интерактив Адвъртайзинг бюро България СД
IBAN: BG36BPBI88981230024920
BIC: BPBIBGS
ПОЩЕНСКА БАНКА
PLACE
Аll Channels Play Space
“Slivnitsa“ bul. № 245
ADVANCED INSTAGRAM MASTERCLASS
What does the course offer?
Advanced Instagram Masterclass is a unique training because it includes theoretical presentations and practical exercises that cover in detail a specific topic of digital marketing.
During the training, you will learn the subtleties of developing business profiles on the web, the power of influencers and how to effectively use their influence, what are the specifics of new formats and how to use their full potential.
The training will take place in person in the city of Sofia, “Slivnitsa” Blvd. No. 245, 1st floor
We teach leaders, specialists and managers from all branches of the fastest growing industry. During the training, we will touch on topics such as:
✓ A comprehensive strategy for building the Instagram business profile architecture
✓ Profile picture and name – the face of the profile
✓ What should our biography contain?
✓ Story ideas and highlights
✓ Posts, descriptions and grids
✓ How do hashtags sell?
✓ Influencers as a way of advertising
✓ Reels – the new modern and when to use them
✓ Advertising campaigns, strategies and tricks
✓ Tools for creating attractive content
❖ Xplora:
Topics:
✓ Approaches and detailed examples of successful Instagram campaigns
✓ What it means that Instagram is a SuperMe network and how to use it for strategy, tactics and content
✓ New approach – on Instagram and for Instagram grida
✓ A detailed example of an Instagram campaign
❖ STARS
Topic:
✓ 8 Instagram strategies to develop your profile
❖ HTTPOOL
Topic:
✓ Mastering Instagram – Best Practices for Performance
❖ Metrix Digital
Topic:
✓ The Instagram algorithm and the metrics that matter
Format: Practical guidance from business experts based on real-life cases.
Hours: 12 hours
Details
PRICE: BGN 350. WITHOUT VAT, BGN 420. VAT INCLUDED
BANK ACCOUNT:
Interactive Advertising Bureau Bulgaria SD
IBAN: BG36BPBI88981230024920
BIC: BBPIBGS
POSTBANK
LOCATION:
All Channels Play Space
“Slivnitsa” Blvd. No. 245, 1st floor