Registration for IAB Forum 2019: More data, more growth is open

For the ninth consecutive year, one of the biggest digital events in Bulgaria will present the latest data on the development of the industry in our country.

“More data, more growth” is the topic of the 9th edition of one of the biggest digital events in Bulgaria, IAB Forum 2019.

During the conference, which gathers representatives of the largest advertisers, media and agencies in the field of digital marketing, the latest data on the development of advertising investments and the digital market in Bulgaria will be announced. The latest opportunities for more effective measurement of advertisers’ budgets invested in Internet advertising will be presented. The goal is for marketing professionals to gain a complete idea of the impact of data on their business and how they can use the data as an effective tool in their daily work.

The one-day event, which will take place on Tuesday, May 28, 2019 at the Marinela Hotel in Sofia, will bring together the leaders of the digital industry in Bulgaria, as well as many international speakers.

Among them are Nicodem Sarna, Director of International Business Development at the Netsprint Group, Tomasz Musial, Vice President of Publishers and Programmatic of Waytogrow (Netsprint Group), Konstantin Kamaras, Co-Founder and Honorary Chairman of IAB Europe, Alexander Boychev, Director of Digital Platforms and Zoya Vassileva, Digital Sales Manager of BTV Media Group, Radoslav Nedelchev, Chief Operating Officer of Dentsu Aegis Network and Member of the Board of Directors of IAB Bulgaria, Rosen Misov, Chairman of the Bulgarian Association of Advertisers, Dobrinka Stoykova, Partner in Guts & Brains DDB and Member of the Board of Directors of IAB , Georgi Malchev, Managing Partner, Xplora, Member of the Board of Directors of IAB and Chavdar Dimov, Manager Research and databases at Iconomedia.

The IAB Forum 2019 draws on topics and discussion panels with a practical focus of the lectures and the presentation of specific campaign cases in different industries.

During this year’s edition the emphasis will be on the professional development of the programmatic buying, the effectiveness in measuring advertising campaigns, the best media practices on the Bulgarian market, as well as the presentation of Top 100 advertisers on the Internet in Bulgaria.

The forum will conclude with the most important report on the digital industry in Bulgaria – AdEx Report, which gives a detailed picture of the development of investments in Internet media in our country.

The ticket price is BGN 250, with IAB Bulgaria members enjoying a 50% discount.

For information and registrations: http://forum-iab.bg/