Joanna Burton

Joanna sets the strategy for ID5, the independent identity infrastructure for digital advertising, including helping drive revenue, strengthen partnerships with publishers and advertisers and accelerate the company’s expansion.   ID5 enables publishers to protect their data and increase programmatic revenues and allows ad tech platforms to operate more efficiently and to maximise the value of data and inventory in a privacy-first way

She joined from SpotX, formerly part of RTL Group and now Magnite, which works with publishers and broadcasters across Europe to monetise their premium video content across desktop, mobile and connected TV.  

Joanna has more than 25 years of experience from companies including Rubicon Project, Microsoft, AOL, Dailymotion, uSwitch.com, IPG, Omniture (now Adobe) and AppNexus (now Xandr).