Top digital campaigns in Bulgaria were honored with the fourth consecutive edition of the IAB MIXX Awards. The event was held under the motto “Digitally Bold? Easy to recognize. “, And the focus naturally fell on the common distinguishing feature of all ranked campaigns – the one of the digitally courageous. Winners can compete in the World MIXX Awards.
In all 11 categories the jury selected three finalists, and here are who they are:
LEAD GENERATION
1st place: Restaurant “Home”, advertiser SEB Group, agency guts&brainsDDB
2nd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
3rd place: Jacobs Dream Cafe, advertiser Jacobs Douwe Egberts Bulgaria EOOD, agency All Channels Communication
ENGAGEMENT
1st place: Pocket Science, advertiser VISA, agency NEXT-DC
2nd place: Rate love over hate, advertiser Staptoburger, agency proof.
3rd place: Up to you, advertiser Telenor Bulgaria, agency guts&brainsDDB
CAMPAIGN EFFECTIVENESS
1st place: IKEA Summer moments, advertiser IKEA, agency The Smarts
2nd place: Up to you, advertiser Telenor Bulgaria, agency guts&brainsDDB
3rd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
BRAND AWARENESS
1st place: Unspoken words, advertiser Avon Bulgaria, agency guts&brainsDDB
2nd place: Decathlon – The road to Malta, advertiser Decathlon Bulgaria EOOD, agency All Channels Communications Group
3rd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
EFFECTIVE USE OF DATA
1st place: More is More, advertiser NFINITI Bulgaria, agency proof.
2nd place: Heat pumps, advertiser Viessmann, agency Xplora
3rd place: With you to the unique, advertiser UNIQA Bulgaria, agency proof.
1st place: BRNO #diferent, advertiser Zagorka Ad/ Starobrno, agency All Channels Communications Group
2nd place: Become an OCEAN chef with Bojana, advertiser Alta Bulgaria, agency Interactive Share
3rd place: Urban Fest, advertiser Serdica Center, agency guts&brainsDDB
VIDEO
1st place: Canon: Endless Toys 360° Videos, advertiser Canon Central & Eastern Europe, agency NEXT-DC
2nd place: “Fearless Dudes”, advertiser Pernod Ricard Bulgaria, Jameson, agency All Channels Communications Group
3rd place: Unspoken words- advertiser Avon Bulgaria, agency guts&brainsDDB
BRAVE
1st place: Rate love over hate, advertiser Staptoburger, agency proof.
2nd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
3rd place: Heineken: The Signal advertiser Heineken Bulgaria, agency NEXT-DC
MOBILE AND APPS
1st place: When it’s time for ice cream, Bandi finds you, advertiser Izida Ice Cream, agency GraffitiBBDO / Media Direction OMD in partnership with Etarget Bulgaria
2nd place: Dextrophobia – Blind Date, advertiser Dextrophobia Rooms, agency proof.
3rd place: Telenor MyKi, advertiser Telenor Bulgaria, agency guts&brainsDDB
LANDING PAGES
1st place: Decathlon – The road to Malta – the landing, advertiser Decathlon Bulgaria EOOD, agency All Channels Communications Group
2nd place: toplidumi.bg, advertiser EVN Bulgaria, agency guts&brainsDDB
3rd place: Tesy Air Index, advertiser Теси ООД , agency Noble Graphics Ltd.
SOCIAL
1st place: PÜTINÜMBRELLA, advertiser IKEA, agency The Smarts
2nd place: The thief of apples – the year of the thief- advertiser Загорка АД, agency All Channels Communications Group
3rd place: Rate love over hate, advertiser Staptoburger, agency proof.
