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IAB BULGARIA
ABOUT US
IAB (Interactive Advertising Bureau) is the largest global association of media, media and advertising agencies and technology companies responsible for the digital business.
There are local IAB organizations in 46 countries on 6 continents. Companies around the world participate in the development and implementation of standards in online businesses and work to develop the digital industry.
IAB Bulgaria is a licensed IAB representative for Bulgaria. Among the members of IAB Bulgaria are: BTV, Media Group, Nova Broadcasting Group, Economedia, A1 Bulgaria, TBI Bank, Credissimo, All Channels, guts & brain DDB, Dentsu Aegis Network, Httpool, StudioX and many of the most successful digital advertising and media agencies in the country.
The mission of the association is to promote interactive marketing and to work for the development of the digital market in Bulgaria in close cooperation with business and regulators through conducting events, trainings, market research and more.
Mission
The mission of the association is to promote interactive marketing and to work for the development of the digital market in Bulgaria in close cooperation with business and regulators through conducting events, trainings, market research, etc
Aims
To promote and monitor compliance with the worldwide IAB standards on online advertising. To work to increase interactive, data-driven marketing and research. To share best practices in interactive marketing as well as to ensure compliance with ethical standards and to protect the market from bad practices such as bot traffic, fake clicks, fake news and more. To carry out educational initiatives that increase the level of competence of the personnel in interactive marketing.