{"id":5592,"date":"2020-10-27T16:56:35","date_gmt":"2020-10-27T14:56:35","guid":{"rendered":"http:\/\/iabbg.net\/?page_id=5592"},"modified":"2020-10-27T16:56:35","modified_gmt":"2020-10-27T14:56:35","slug":"iab-mixx-awards-2018","status":"publish","type":"page","link":"https:\/\/iabbg.net\/en\/iab-mixx-awards-2018\/","title":{"rendered":"IAB MIXX Awards 2018"},"content":{"rendered":"[vc_row][vc_column][vc_single_image image=&#8221;2730&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>Top digital campaigns in Bulgaria were honored with the fourth consecutive edition of the IAB MIXX Awards. The event was held under the motto \u201cDigitally Bold? Easy to recognize. \u201c, And the focus naturally fell on the common distinguishing feature of all ranked campaigns \u2013 the one of the digitally courageous. Winners can compete in the World MIXX Awards.<\/strong>\r\n\r\nIn all 11 categories the jury selected three finalists, and here are who they are:\r\n<strong>\r\nLEAD GENERATION<\/strong>\r\n<strong>\r\n1st place:<\/strong> Restaurant \u201cHome\u201d, advertiser SEB Group, agency guts&amp;brainsDDB\r\n<strong>\r\n2nd place:<\/strong> Dextrophobia \u2013 Blind Date, advertiser Dextrophobia Rooms, agency proof.\r\n\r\n<strong>3rd place:<\/strong> Jacobs Dream Cafe, advertiser Jacobs Douwe Egberts Bulgaria EOOD, agency All Channels Communication\r\n\r\n<strong>ENGAGEMENT<\/strong>\r\n\r\n<strong>1st place:<\/strong> Pocket Science, advertiser VISA, agency NEXT-DC\r\n\r\n<strong>2nd place:<\/strong> Rate love over hate, advertiser Staptoburger, agency proof.\r\n<strong>\r\n3rd place:<\/strong> Up to you, advertiser Telenor Bulgaria, agency guts&amp;brainsDDB\r\n<strong>\r\nCAMPAIGN EFFECTIVENESS<\/strong>\r\n\r\n<strong>1st place:<\/strong> IKEA Summer moments, advertiser IKEA, agency The Smarts\r\n\r\n<strong>2nd place:<\/strong> Up to you, advertiser Telenor Bulgaria, agency guts&amp;brainsDDB\r\n\r\n<strong>3rd place:<\/strong> Dextrophobia \u2013 Blind Date, advertiser Dextrophobia Rooms, agency proof.\r\n<strong>\r\nBRAND AWARENESS<\/strong>\r\n\r\n<strong>1st place:<\/strong> Unspoken words, advertiser Avon Bulgaria, agency guts&amp;brainsDDB\r\n\r\n<strong>2nd place:<\/strong> Decathlon \u2013 The road to Malta, advertiser Decathlon Bulgaria EOOD, agency All Channels Communications Group\r\n<strong>\r\n3rd place:<\/strong> Dextrophobia \u2013 Blind Date, advertiser Dextrophobia Rooms, agency proof.\r\n<strong>\r\nEFFECTIVE USE OF DATA<\/strong>\r\n<strong>\r\n1st place:<\/strong> More is More, advertiser NFINITI Bulgaria, agency proof.\r\n<strong>\r\n2nd place:<\/strong> Heat pumps, advertiser Viessmann, agency Xplora\r\n<strong>\r\n3rd place:<\/strong> With you to the unique, advertiser UNIQA Bulgaria, agency proof.\r\n\r\n<strong>1st place:<\/strong> BRNO #diferent, advertiser Zagorka Ad\/ Starobrno, agency All Channels Communications Group\r\n\r\n<strong>2nd place:<\/strong> Become an OCEAN chef with Bojana, advertiser Alta Bulgaria, agency Interactive Share\r\n\r\n<strong>3rd place:<\/strong> Urban Fest, advertiser Serdica Center, agency guts&amp;brainsDDB\r\n\r\n<strong>VIDEO<\/strong>\r\n<strong>\r\n1st place:<\/strong> Canon: Endless Toys 360\u00b0 Videos, advertiser Canon Central &amp; Eastern Europe, agency NEXT-DC\r\n\r\n<strong>2nd place:<\/strong> \u201cFearless Dudes\u201d, advertiser Pernod Ricard Bulgaria, Jameson, agency All Channels Communications Group\r\n<strong>\r\n3rd place:<\/strong> Unspoken words- advertiser Avon Bulgaria, agency guts&amp;brainsDDB\r\n\r\n<strong>BRAVE<\/strong>\r\n<strong>\r\n1st place:<\/strong> Rate love over hate, advertiser Staptoburger, agency proof.\r\n\r\n<strong>2nd place:<\/strong> Dextrophobia \u2013 Blind Date, advertiser Dextrophobia Rooms, agency proof.\r\n\r\n<strong>3rd place:<\/strong> Heineken: The Signal advertiser Heineken Bulgaria, agency NEXT-DC\r\n\r\n<strong>MOBILE AND APPS<\/strong>\r\n\r\n<strong>1st place:<\/strong> When it\u2019s time for ice cream, Bandi finds you, advertiser Izida Ice Cream, agency GraffitiBBDO \/ Media Direction OMD in partnership with Etarget Bulgaria\r\n\r\n<strong>2nd place:<\/strong> Dextrophobia \u2013 Blind Date, advertiser Dextrophobia Rooms, agency proof.\r\n<strong>\r\n3rd place:<\/strong> Telenor MyKi, advertiser Telenor Bulgaria, agency guts&amp;brainsDDB\r\n<strong>\r\nLANDING PAGES<\/strong>\r\n<strong>\r\n1st place:<\/strong> Decathlon \u2013 The road to Malta \u2013 the landing, advertiser Decathlon Bulgaria EOOD, agency All Channels Communications Group\r\n\r\n<strong>2nd place:<\/strong> toplidumi.bg, advertiser EVN Bulgaria, agency guts&amp;brainsDDB\r\n<strong>\r\n3rd place:<\/strong> Tesy Air Index, advertiser \u0422\u0435\u0441\u0438 \u041e\u041e\u0414 , agency Noble Graphics Ltd.\r\n\r\n<strong>SOCIAL<\/strong>\r\n\r\n<strong>1st place:<\/strong> P\u00dcTIN\u00dcMBRELLA, advertiser IKEA, agency The Smarts\r\n\r\n<strong>2nd place:<\/strong> The thief of apples \u2013 the year of the thief- advertiser \u0417\u0430\u0433\u043e\u0440\u043a\u0430 \u0410\u0414, agency All Channels Communications Group\r\n\r\n<strong>3rd place:<\/strong> Rate love over hate, advertiser Staptoburger, agency proof.\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;2726&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_single_image image=&#8221;2730&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Top digital campaigns in Bulgaria were honored with the fourth consecutive edition of the IAB MIXX Awards. The event was held under the motto \u201cDigitally Bold? Easy to recognize. \u201c, And the focus naturally fell on the common distinguishing feature of all ranked campaigns \u2013 the one of the digitally courageous. Winners [&hellip;]","protected":false},"author":3,"featured_media":3686,"parent":0,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5592","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/pages\/5592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/comments?post=5592"}],"version-history":[{"count":1,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/pages\/5592\/revisions"}],"predecessor-version":[{"id":5593,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/pages\/5592\/revisions\/5593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/media\/3686"}],"wp:attachment":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/media?parent=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}