{"id":5717,"date":"2020-10-30T12:21:10","date_gmt":"2020-10-30T10:21:10","guid":{"rendered":"http:\/\/iabbg.net\/?post_type=news&p=5717"},"modified":"2020-10-31T15:57:21","modified_gmt":"2020-10-31T13:57:21","slug":"the-big-winners-in-iab-mixx-awards-2020","status":"publish","type":"news","link":"https:\/\/iabbg.net\/en\/news\/the-big-winners-in-iab-mixx-awards-2020\/","title":{"rendered":"The big winners in IAB MIXX AWARDS 2020"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Sofia, July 1, 2020 \u2013 IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.<\/strong><\/p>\n

What is new in this year\u2019s edition of the competition are the additional categories \u2013 a total of 16, which cover a much wider range of opportunities to measure the effectiveness of a campaign in a digital environment. The projects were judge by two different juries focused on Strategy and Objectives and Tactics and Tools. For the first time, in addition to professionals from the Bulgarian digital industry, the jury also included international experts.<\/p>\n

The focus naturally fell on the common feature of all the campaigns in the finals \u2013 that of the digitally brave.<\/p>\n

In all 16 categories, the jury announced three winners \u2013 they are:<\/p>\n


\nBest Mobile First Campaign<\/strong><\/p>\n

1st place \u2013 Air Dropping Fries, Advertiser Skapto, Agency proof.<\/p>\n

2nd place \u2013 Safenet, Advertiser Telenor, Agency guts & brainsDDB<\/p>\n

3rd place \u2013 On the road to OMV, Advertiser OMV Bulgaria, Dentsu Aegis Network Bulgaria Agency<\/p>\n

 <\/p>\n

Best Social Campaign<\/p>\n

1st place \u2013 @Ceco, Advertiser Skapto, Proof Agency.<\/p>\n

2nd place \u2013 PURINA ONE\u2019S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency<\/p>\n

3rd place \u2013 Safenet, Advertiser Telenor, Agency guts & brainsDDB<\/p>\n


\nBest Brand Awareness Campaign<\/strong><\/p>\n

1st place \u2013 For all who do not have a village, Advertiser Rostar BG, Nitram Agency<\/p>\n

2nd place \u2013 SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency<\/p>\n

3rd place \u2013 Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB<\/p>\n

Most Effective Use of Data<\/strong><\/p>\n

1st place \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool<\/p>\n

2nd place \u2013 Ice-Hot Banners, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative<\/p>\n

3rd place \u2013 Mania VIP Club, Advertiser Mania, All Channels Communication Agency<\/p>\n


\nBest Branded Content Campaign<\/strong><\/p>\n

1st place \u2013 People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative<\/p>\n

2nd place \u2013 SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency<\/p>\n

3rd place \u2013 Spice Boys, Advertiser Kotanyi Bulgaria, Nitram Agency<\/p>\n

Best Engagement Campaign<\/strong><\/p>\n

1st place \u2013 Heineken: The Focus, Advertiser Heineken Bulgaria, NEXT-DC Agency<\/p>\n

2nd place \u2013 choose love over hate, Advertiser Skapto, Proof Agency.<\/p>\n

3rd place \u2013 FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB<\/p>\n

Influencer campaign<\/strong><\/p>\n

1st place \u2013 PURINA ONE\u2019S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency<\/p>\n

2nd place \u2013 Foundation portraits, Advertiser AVON, Proof Agency.<\/p>\n

3rd place \u2013 AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency<\/p>\n


\nBest Native Campaign<\/strong><\/p>\n

1st place \u2013 Air Dropping Fries, Advertiser Skapto, Agency proof<\/p>\n

2nd place \u2013 DZI Online Security, Advertiser DZI, Agency guts & brainsDDB<\/p>\n

3rd place \u2013 ELANA: Making finances personal, Advertiser ELANA Fund Management, BG-Mamma Agency<\/p>\n

Real time<\/strong><\/p>\n

1st place \u2013 04:20, Advertiser Skapto, Proof Agency.<\/p>\n

2nd place \u2013 IKEA iDEALISK, Advertiser IKEA Bulgaria, The Smarts Agency<\/p>\n

3rd place \u2013 Stick to Burgers, Advertiser Skapto, Proof Agency.<\/p>\n

Programmatic<\/strong><\/p>\n

1st place \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool<\/p>\n

2nd place \u2013 Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Mediacom Agency<\/p>\n

3rd place \u2013 Zagorka IPA, Advertiser Zagorka Bulgaria, Red Star Agency \/ Dentsu Aegis Network Bulgaria<\/p>\n

PR Digital<\/strong><\/p>\n

1st place \u2013 PURINA ONE\u2019S CAT ACADEMY NESTLE BULGARIA, All Channels Communication Agency<\/p>\n

2nd place \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool<\/p>\n

3rd place \u2013 AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency<\/p>\n

Digital Sales Campaign<\/strong><\/p>\n

1st place \u2013 Black Friday 13, Advertiser DZI, Agency guts & brainsDDB<\/p>\n

2nd place \u2013 WHAT TO DO WHEN THE BIGGER OVERWHELM IN THE LINE FOR THE DUNERS ?, Advertiser Aladin Foods, Xplora Agency<\/p>\n

3rd place \u2013 MYT, Advertiser Reebok \/ Adidas Advertiser, Mediacom Agency<\/p>\n


\nCreative Effectiveness<\/strong><\/p>\n

1st place \u2013 Unlock Totem, Advertiser ITAL FOODS, Sunday Media Agency<\/p>\n

2nd place \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool<\/p>\n

3rd place \u2013 Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.<\/p>\n

Best Video Campaign<\/strong><\/p>\n

1st place \u2013 Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB<\/p>\n

2nd place \u2013 People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative<\/p>\n

3rd place \u2013 For all who do not have a village, Advertiser Rostar BG, Nitram Agency<\/p>\n

Best Lead Generation Campaign<\/strong><\/p>\n

1st place \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool<\/p>\n

2nd place \u2013 FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB<\/p>\n

3rd place \u2013 Black Friday 13, Advertiser DZI, Agency guts & brainsDDB<\/p>\n


\nBrave Campaign Bridge<\/strong><\/p>\n

1st place \u2013 04:20, Advertiser Skapto, Proof Agency.<\/p>\n

2nd place \u2013 rrrrRRRrrrRR, Advertiser IKEA Bulgaria, The Smarts Agency<\/p>\n

3rd place \u2013 choose love over hate, Advertiser Skapto, Agency proof. [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"Sofia, July 1, 2020 \u2013 IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.","protected":false},"featured_media":4716,"template":"","meta":{"_acf_changed":false},"categories":[2141],"class_list":["post-5717","news","type-news","status-publish","has-post-thumbnail","hentry","category-news-members"],"acf":[],"_links":{"self":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/news\/5717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/media\/4716"}],"wp:attachment":[{"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/media?parent=5717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iabbg.net\/en\/wp-json\/wp\/v2\/categories?post=5717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}