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\nThe finalists in 16 categories of IAB MIXX AWARDS 2020 are known<\/p>\n
The award ceremony is postponed.<\/p>\n
Sofia, March 9, 2020 128 entries were submitted for the fifth edition of the IAB MIXX Awards 2020. This is 25% more than the previous three editions of the competition. After the first stage of judging, the finalists are also known \u2013 a total of 61 campaigns will compete for the prizes in the 16 categories of the IAB MIXX Awards 2020. Most finalists, with 6 campaigns, which will compete for the prizes, are in the categories Most Engaging Campaign, Best Video Campaign, Influencer Campaign.<\/strong><\/p>\n Due to the situation in the country and the measures approved by the Council of Ministers, the ceremony for announcing the winners and awarding the prizes will be postponed. It will be held in the \u201cAlpha\u201d hall of the Sofia Event Center.<\/p>\n IAB MIXX Awards 2020 finalists:<\/p>\n 1.Best Lead Generation Campaign (5)<\/p>\n \u2013 Minutes for moms, Advertiser AVON, Agency guts&brainsDDB<\/p>\n \u2013 Black Friday 13, Advertiser DZI, Agency guts&brainsDDB<\/p>\n \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool<\/p>\n \u2013 FordDA, Advertiser Moto-Pfohe, Agency guts&brainsDDB<\/p>\n \u2013 AVON K-Beauty collection launch in Bulgaria, Advertiser AVON , Agency All Channels Communication<\/p>\n 2.Best Engagement Campaign (6)<\/p>\n \u2013 Heineken: The Focus, Advertiser Heineken \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f, Agency NEXT-DC<\/p>\n \u2013 Minutes for moms, Advertiser AVON, Agency guts&brainsDDB<\/p>\n \u2013 \u0421\u0443\u043f\u0435\u0440 \u0421\u0435\u043b\u0441\u043a\u0430 \u0414\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0446\u0438\u044f, Advertiser \u0420\u043e\u0441\u0442\u0430\u0440 \u0411\u0413, Agency Nitram<\/p>\n \u2013 choose love over hate, Advertiser Skapto, Agency proof.<\/p>\n \u2013 Spice Boys, Advertiser Kotanyi Bulgaria, Agency Nitram<\/p>\n \u2013 FordDA, Advertiser Moto-Pfohe, Agency guts&brainsDDB<\/p>\n 3.Best Brand Awareness Campaign (5)<\/p>\n \u2013 Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB, Agency guts&brainsDDB<\/p>\n \u2013 \u0417\u0430 \u0432\u0441\u0438\u0447\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0438 \u043d\u044f\u043c\u0430\u0442 \u0441\u0435\u043b\u043e, Advertiser \u0420\u043e\u0441\u0442\u0430\u0440 \u0411\u0413, Agency Nitram<\/p>\n \u2013 Pirinsko Ice , Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 #pinkyourgin, Advertiser Pernod Ricard, Agency proof.<\/p>\n \u2013 SPIRIT \u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438: COOL \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0438, Advertiser Spirit Fine Paints, Agency Hub Ahead<\/p>\n 4.Most Effective Use of Data (3)<\/p>\n \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool<\/p>\n \u2013 Ice-Hot Banners, Advertiser Carslberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 Mania VIP Club, Advertiser Mania, Agency All Channels Communication<\/p>\n 5.Most Brave Campaign (3)<\/p>\n \u2013 choose love over hate, Advertiser Skapto, Agency proof.<\/p>\n \u2013 04:20, Advertiser Skapto, Agency proof.<\/p>\n \u2013 rrrrRRRrrrRR, Advertiser IKEA Bulgaria, Agency The Smarts<\/p>\n 6.Creative Effectiveness (3)<\/p>\n \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool<\/p>\n \u2013 Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.<\/p>\n \u2013 \u041e\u0442\u043a\u043b\u044e\u0447\u0438 \u0422\u043e\u0442\u0435\u043c\u0430, Advertiser ITAL FOODS, Agency Sunday Media<\/p>\n 7.Best Branded Content Campaign (3)<\/p>\n \u2013 People of the Mountains, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 Spice Boys, Advertiser Kotanyi Bulgaria, Agency Nitram<\/p>\n \u2013 SPIRIT \u0422\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438: COOL \u0431\u0438\u0431\u043b\u0438\u043e\u0442\u0435\u043a\u0438, Advertiser Spirit Fine Paints, Agency Hub Ahead<\/p>\n 8.Best Video Campaign (6)<\/p>\n \u2013 Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB, Agency guts&brainsDDB<\/p>\n \u2013 \u0417\u0430 \u0432\u0441\u0438\u0447\u043a\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u0438 \u043d\u044f\u043c\u0430\u0442 \u0441\u0435\u043b\u043e, Advertiser \u0420\u043e\u0441\u0442\u0430\u0440 \u0411\u0413, Agency Nitram<\/p>\n \u2013 People of the Mountains, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 Probably the highest beer sampling in the world, Advertiser Carlsberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 360\u2032 livestream of The Farm Finale, Advertisers A1, National Museum of History, Lidl, The National Lottery, Agency BTV Media Group<\/p>\n \u2013 Tefal OptiGrill+ The most boring cooking show, Advertiser Groupe SEB, Agency guts&brainsDDB<\/p>\n 9.Best Mobile First Campaign (3)<\/p>\n \u2013 Safenet, Advertiser Telenor, Agency guts&brainsDDB<\/p>\n \u2013 Air Dropping Fries, Advertiser Skapto, Agency proof.<\/p>\n \u2013 On the road to OMV, Advertiser OMV Bulgaria, Agency Dentsu Aegis Network Bulgaria<\/p>\n 10.Best Social Campaign (3)<\/p>\n \u2013 Safenet, Advertiser Telenor, Agency guts&brainsDDB<\/p>\n \u2013 PURINA ONE\u2019S CAT ACADEMY, Advertiser NESTLE \u0411\u042a\u041b\u0413\u0410\u0420\u0418\u042f, Agency All Channels Communication<\/p>\n \u2013 @Ceco, Advertiser Skapto, Agency proof.<\/p>\n 11.Best Native Campaign (3)<\/p>\n \u2013 DZI Online Security, Advertiser DZI, Agency guts&brainsDDB<\/p>\n \u2013 Air Dropping Fries, Advertiser Skapto, Agency proof.<\/p>\n \u2013 ELANA: Making finances personal, Advertiser ELANA Fund Management, Agency BG-Mamma<\/p>\n 12.Programmatic (3)<\/p>\n \u2013 Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Agency Mediacom<\/p>\n \u2013 Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool<\/p>\n \u2013 Zagorka IPA, Advertiser Zagorka Bulgaria, Agency Red Star\/ Dentsu Aegis Network Bulgaria<\/p>\n 13.Influencer campaign (6)<\/p>\n \u2013 Safenet, Advertiser Telenor, Agency guts&brainsDDB<\/p>\n \u2013 PURINA ONE\u2019S CAT ACADEMY, Advertiser NESTLE \u0411\u042a\u041b\u0413\u0410\u0420\u0418\u042f, v All Channels Communication<\/p>\n \u2013 MLM Influencer Marketing, Advertiser AVON, Agency proof.<\/p>\n \u2013 Foundation portraits, Advertiser AVON, Agency proof.<\/p>\n \u2013 Bar Under The Sky, Advertiser Carslberg Bulgaria, Agency proof. Media partner: Initiative<\/p>\n \u2013 AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, Agency All Channels Communication<\/p>\n 14.PR Digital (3)<\/p>\n \u2013 PURINA ONE\u2019S CAT ACADEMY, Advertiser NESTLE \u0411\u042a\u041b\u0413\u0410\u0420\u0418\u042f, Agency All Channels Communication<\/p>\n \u2013 Come back to Bulgaria , Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool<\/p>\n \u2013 AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, Agency All Channels Communication<\/p>\n 15.Digital Sales Campaign (3)<\/p>\n \u2013 Black Friday 13, Advertiser DZI, Agency guts&brainsDDB<\/p>\n \u2013 MYT, Advertiser Reebok\/Adidas, Agency Mediacom<\/p>\n \u2013 \u041a\u0410\u041a\u0412\u041e \u0414\u0410 \u041d\u0410\u041f\u0420\u0410\u0412\u0418\u041c, \u041a\u041e\u0413\u0410\u0422\u041e \u041f\u041e-\u0413\u041e\u041b\u0415\u041c\u0418\u0422\u0415 \u041d\u0418 \u041f\u0420\u0415\u0420\u0415\u0416\u0414\u0410\u0422 \u041d\u0410 \u041e\u041f\u0410\u0428\u041a\u0410\u0422\u0410 \u0417\u0410 \u0414\u042e\u041d\u0415\u0420\u0418\u0422\u0415?, Advertiser Aladin Foods, Agency Xplora<\/p>\n 16.Real time (3)<\/p>\n \u2013 Stick to Burgers, Advertiser Skapto, Agency proof.<\/p>\n \u2013 04:20, Advertiser Skapto, Agency proof.<\/p>\n \u2013 IKEA iDEALISK, Advertiser IKEA Bulgaria, Agency The Smarts
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