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Webinar: the proposals of premium media in the current situation

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♦ Webinar: the proposals of premium media in the current situation♦

IAB Bulgaria invites you to two webinars, in which representatives of 6 media will present what the offers of the premium media are in the current situation and what value these offers bring to the advertisers. The webinar is based on the successful format of workshops held several years before the IAB Forum. The media present their special projects, case studies and good practices.

On 28.05.2020 we invite you to the first webinar with topics:

♦ Content adaptation and new brand opportunities – Zoya Vasileva, bTV

♦ How Ad Tech investments improved Netinfo’s advertising products – Irina Porruzian, Netinfo

♦ Until recently, “Stay Home”, and now where in digital advertising? Adapted opportunities for advertising positioning in the leading media for the home – Victoria Denkova, Maistor +

Platform: The event is online and takes place in Zoom. If you have difficulties with the platform – you can watch livestream in the event on Facebook

Format and duration: Representatives of each media have up to 20 minutes for a presentation, after which online participants can ask questions.

Price: Free for everyone :

– Second workshop on 04.06.2020

On 04.06.2020 there will be a second workshop with the participation of representatives of Bg-Mamma, Investor and Economedia

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