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MIXX Awards 2020

Sofia, July 1, 2020 – IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.

 

What is new in this year’s edition of the competition are the additional categories – a total of 16, which cover a much wider range of opportunities to measure the effectiveness of a campaign in a digital environment. The projects were judge by two different juries  focused on Strategy and Objectives and Tactics and Tools. For the first time, in addition to professionals from the Bulgarian digital industry, the jury also included international experts.

       The focus naturally fell on the common feature of all the campaigns in the finals – that of the digitally brave.

In all 16 categories, the jury announced three winners – they are:

 

Best Mobile First Campaign

1st place – Air Dropping Fries, Advertiser Skapto, Agency proof.

2nd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB

3rd place – On the road to OMV, Advertiser OMV Bulgaria, Dentsu Aegis Network Bulgaria Agency

 

Best Social Campaign

1st place – @Ceco, Advertiser Skapto, Proof Agency.

2nd place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency

3rd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB

 

Best Brand Awareness Campaign

1st place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency

2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency

3rd place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB

 

 

Most Effective Use of Data

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – Ice-Hot Banners, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

3rd place – Mania VIP Club, Advertiser Mania, All Channels Communication Agency

 

Best Branded Content Campaign

1st place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency

3rd place – Spice Boys, Advertiser Kotanyi Bulgaria, Nitram Agency

 

Best Engagement Campaign

1st place – Heineken: The Focus, Advertiser Heineken Bulgaria, NEXT-DC Agency

2nd place – choose love over hate, Advertiser Skapto, Proof Agency.

3rd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB

 

Influencer campaign

1st place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency

2nd place – Foundation portraits, Advertiser AVON, Proof Agency.

3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency

 

Best Native Campaign

1st place – Air Dropping Fries, Advertiser Skapto, Agency proof

2nd place – DZI Online Security, Advertiser DZI, Agency guts & brainsDDB

3rd place – ELANA: Making finances personal, Advertiser ELANA Fund Management, BG-Mamma Agency

 

Real time

1st place – 04:20, Advertiser Skapto, Proof Agency.

2nd place – IKEA iDEALISK, Advertiser IKEA Bulgaria, The Smarts Agency

3rd place – Stick to Burgers, Advertiser Skapto, Proof Agency.

 

Programmatic

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Mediacom Agency

3rd place – Zagorka IPA, Advertiser Zagorka Bulgaria, Red Star Agency / Dentsu Aegis Network Bulgaria

 

PR Digital

1st place – PURINA ONE’S CAT ACADEMY NESTLE BULGARIA, All Channels Communication Agency

2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool

3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency

 

Digital Sales Campaign

1st place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB

2nd place – WHAT TO DO WHEN THE BIGGER OVERWHELM IN THE LINE FOR THE DUNERS ?, Advertiser Aladin Foods, Xplora Agency

3rd place – MYT, Advertiser Reebok / Adidas Advertiser, Mediacom Agency

 

Creative Effectiveness

1st place – Unlock Totem, Advertiser ITAL FOODS, Sunday Media Agency

2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

3rd place – Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.

 

Best Video Campaign

1st place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB

2nd place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

3rd place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency

 

Best Lead Generation Campaign

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB

3rd place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB

 

Brave Campaign Bridge

1st place – 04:20, Advertiser Skapto, Proof Agency.

2nd place – rrrrRRRrrrRR, Advertiser IKEA Bulgaria, The Smarts Agency

3rd place – choose love over hate, Advertiser Skapto, Agency proof.

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