IAB DIGITAL DAY 2022 „Constant Change“

“The only constant is change.”
~Heraclitus

For the 12th consecutive year IAB Digital Day will showcase the latest trends in the ever-changing digital landscape. Our forum in 2022 is entitled “Constant Change“, and the event returns on the symbolic date of 11.11. at the Sofia Event Center.

The environment changes, people change, our sense of man and the limits of the universe change.

The post-man, the trauma of reality, the limits of technology, the reorganization of business processes, the possibilities of technology and the power of regulations – these are some of the topics that we will analyze in the context of the constant change.

Speakers from all over the world, proven academic minds from Bulgaria, top managers from international business, people with experience in politics will share their thoughts, experience and ideas.

For those unable to attend in person, we have provided an online ticket option that will allow you to follow the presentations and ask questions of the speakers and panellists from anywhere.

Schedule

Welcome

Keynote Speaker

1: Regulations

2: Reality

3: Humanity

4: Client-Agency Relationship

5: Targeting

09:00 – 09:45

Registration and coffee with Costa & Coca-Cola

09:50 – 10:00

Welcome!

Chairman of the Management Board of IAB Bulgaria

10:00 - 10:50

Simplify The Future: how collective creativity can unlock more impactful ideas

Fabio Seidl, Director, Global Creative Development, META

10:50 – 11:10

EU data service package is here - dates, focus, coming changes

Zhulieta Mandazhieva, KDBM Law

11:10 – 11:30

Where is Bulgaria in Digital Services Act and why it is important to have online regulations. How will it affect us in business and personally?

Bozhidar Bozhanov

11:30 – 11:50

The Ruzha Ignatova case BBC, Storytel

Nikolay Stoyanov, Economedia

11:50 – 12:10

Long story short. Blockchain, NFTs and the Spatial WEB

Stoyan Angelov, Evedo.co

12:10 - 12:30

How my profession changed and what in fact my profession is

Dimitar Karanikolov, (non)photographer

12:30 - 13:30

Lunch break with KFC

13:30 – 14:00

The rise of the post-human society in the conditions of the digital revolution

Prof. Georgi Fotev

14:00 – 14:20

A psychoanalyst listens to artificial intelligence

Prof. Orlin Todorov

14:20 - 14:40

Fast Creativity. How the war brings up the best in Ukrainian agency

Maxim Boritko, Egor Petrov, banda

14:40 – 15:00

The new generation of collaboration between a company and agency network

Romain Mallard, Global VP Marketing Operations & Capabilities, The Coca-Cola Company

15:00 – 15:20

What is wrong with media buying pitches today

Ivan Brozovic, Mediabrands SEE

15:20 - 15:40

Business communication - from public to personal

Atanas Raykov, Viber

15:40 – 16:10

Coffee break with Costa & Coca-Cola

16:10 - 16:30

Finding Clarity in Uncertainty

Gabriela Kirova, Angeliki Boleti, Google

16:30 – 16:50

IAB Europe Attitudes to Programmatic Advertising 2022 Report

Nick Welch, IAB Europe

16:50 - 17:10

Programmatic in-game advertising: Gateway to the Metaverse

Chaim Berko, Anzu.io

17:10 - 17:30

The place of brands in gaming economy. How to win in digital?

Gabriele Vileikyte, Eskimi

17:30 -

Cocktail and networking

IAB DIGITAL DAY 2022 „Constant Change“

SPEAKERS

Fabio Seidl / Meta

Director for Global Creative Development at Meta, responsible for campaigns and experiences all around the World for brands as Facebook, Instagram, WhatsApp, Messenger, and Horizons. His career spreads to three continents: from his native Latin America to Europe and the US. As a creative, Fabio won more than 20 Lions in Cannes, several awards at the One Show, D&AD, Art Directors Club, and of course, the Webbys. Fabio has been serving in several juries and as a speaker in international shows in the US, Brazil, Mexico, Argentina, Chile, Portugal, Spain, Poland, Costa Rica, Croatia, Ecuador, Paraguay, and South Korea. Besides his work with marketing and advertising, Fabio is a musician, writer, and teacher. He will present live in Sofia.

Romain Mallard / The Coca-Cola Company

Global VP Marketing Operations & Capabilities, The Coca-Cola Company Excited about what the Future of Work brings; passionate about finding the genius in people and creating a playful, inspiring and empowering organizational culture where marketers thrive and bring their best self at work!

Nick Welch / IAB Europe

Nick Welch is the Head of Programmatic and Publisher Development at Integral Ad Science, responsible for driving IAS’ programmatic business in the region. Nick supports clients’ media strategies such as the impending cookie deprecation, and promotes robust cross-industry collaboration with the world’s biggest agencies, advertisers, publishers and industry bodies. Nick is also the Chair of IAB Europe’s Programmatic Trading Committee, where he leads the committee’s work to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem. Being part of the advertising industry for more than 20 years, Nick draws his experience from working across the buy-side and sell-side of the ecosystem with brands, agencies and publishers.

Bozhidar Bozhanov

Bozhidar Bozhanov is a Bulgarian programmer, entrepreneur and politician, former Minister of e-government 2021-2022. Participates in the non-governmental organization, promoting e-government. In 2020, he received an award from "Forbes Bulgaria" for start-up of the year.

Gabriela Kirova / Google

Gabriela is an Account Strategist at Google, advising Bulgarian SMBs how to advance their digital growth with Google Ads and get their business in front of as many people as possible while saving expenses as much as possible. Prior to that, Gabriela worked in the Digital Trade Marketing and Market Intelligence areas.

Angeliki Boleti / Google

Angeliki e Account Manager в Google. Тя работи с различни бизнеси в Източна Европа, за да им помага да постигат своите бизнес цели чрез Google Ads по устойчив и печеливш начин. Angeliki има дъгли години опит в предлагането на водещи онлайн маркетинг услуги, за да стимулира дигиталната трансформация и растежа на компаниите.

Dimitar Karanikolov

Dimitar Karanikolov is an architect who started working in photography in 2015. In a short time he became a prominent name in Bulgarian and world photography. Dimitar prefers photography to remain a hobby, which takes him to various destinations. His photographs have been published by National Geographic, Lonely Planet, and in 2019 he won the International Photography competition. In 2021, in Sozopol, during the Arts Festival, "Apolonia" presented its photo exhibition of photographs taken with a drone.

Prof. Georgi Fotev

Georgi Fotev is a honorary professor of the New Bulgarian University and director of the Center for the Study of European Values at the NBU. He is the author of a large number of scientific publications at home and abroad. Director of the National Program for the Study of European Values. Full member of the European Academy of Sciences and Arts since 1993. Minister of Science and Higher Education (1991).

Prof. Orlin Todorov

Prof. doctor Orlin Todorov is a Bulgarian psychoanalyst and a professor of Public Health. He is a professor in the Department of Health Care and Social Work, before that, an associate professor in the Department of Cognitive Sciences and Psychology of the NBU. Member of the European Association of University Professors of Psychoanalysis, the Bulgarian Psychotherapy Association and the International Psychoanalytic Association

Egor Petrov / Banda

Egor Petrov (Co-Founder and Creative Director) founded the Banda agency in 2011 with two partners, and barely a year later, according to Effie, they became the most effective agency in Ukraine. While handling campaigns in more than 40 markets, Banda won the Red Dot Agency of the Year award in 2018. It was named the most creative agency in Central and Eastern Europe by Epica in 2019 and was recognized as the most effective independent agency in the world by Effie Worldwide in 2020.

Stoyan Angelov / Evedo.co

A serial entrepreneur focused on building a scalable value with the new technologies. 30 under 30 Forbes awarded. Founder and CEO of Evedo's Ecosystem - a Global Software Company Focused On Building Up The Event & Entertainment Industries With The Newest Tech - Blockchain, NFTs, SoulBond & Metaverse. Angel investor in 10+ startup companies.

Maksim Boritko / Banda

Maksim Boritko, Creative Director and Partner @ Banda, Ukraine, planned to concentrate purely on advertising strategy until this quote inspired him: "There are no good strategies, only good advertising." Now he is working both on strategy and creative implementation. While handling campaigns in more than 40 markets, Banda won the Red Dot Agency of the Year award in 2018. It was named the most creative agency in Central and Eastern Europe by Epica in 2019 and was recognized as the most effective independent agency in the world by Effie Worldwide in 2020.

Ivan Brozovic / Mediabrands SEE

Ivan is a digital marketing expert with 15 years of experience in media buying, digital and software development agencies. He is currently а Regional Digital Business Operations Director in Mediabrands SEE covering nine different markets. In his career he has been working with different industries. His main focus is on driving business success and creating winning digital strategies for his clients for which he has been awarded multiple times with renowned industry awards.

Atanas Raykov / Viber

Senior Director Growth Top Countries at Rakuten Viber. His mission is to build on the already huge popularity of Viber around the world for all over one billion users of the application, with a focus on Europe, Asia, the Middle East and North Africa. Atanas works directly with Rakuten’s and Viber's global executive team to develop strategic partnerships, marketing and PR initiatives, as well as provide quality local content and key services aimed at further growing the application's users and into transforming it into a super-app.

Chaim Berko / Anzu.io

Senior Programmatic Account Manager (EMEA) at Anzu.io, an AdTech enthusiast with over 3 years of experience in the programmatic and advertising industry. Starting his career in analytical roles within fraud, FinTech, and business intelligence, Chaim is a self-confessed “programmatic geek”, joining Anzu to invest in building relationships with AdTech clients all around the world. When he’s not leading key programmatic accounts at Anzu’s Tel Aviv HQ, Chaim is a passionate storyteller and a volunteer for an Israeli LGBTQ+ non-profit organization.

Zhulieta Mandazhieva

Zhulieta Mandazhieva is a lawyer with extensive experience in the field of copyright, technology, the right to the protection of personal data and privacy, communications and financial services.

Gabriele Vileikyte / Eskimi

Gabriele is one of the product managers at a full-stack programmatic platform, Eskimi. She currently has more than 5 years of experience in digital advertising, mostly focused on programmatic ads. Her main focus is to help brands globally to find their right audience through emerging channels like in-game, CTV, audio and others. Through her years in programmatic advertising, she managed to build long-lasting partnerships with clients, supply providers and 3rd party platforms. Gabriele has certification in Programmatic, Google Ads, Facebook Blueprint.