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One of the members of IAB Bulgaria SuperHosting.BG expands its presence in the Balkans and becomes part of a leading European hosting group

The European technology group Team.Blue has bought 100% of the property of one of the members of IAB Bulgaria: “Superhosting.BG”.

The Bulgarian company will continue to be managed by its current team, led by managing partners Lyubomir Rusanov and Metodi Drenovski. The brand will also be preserved.

Thus, Superhosting became part of the pan-European group, which has acquired companies in a total of 10 countries and has a market value of over 1 billion euros.

“Superhosting. ”Is one of the largest Bulgarian providers of hosting services.

For 2019, the company has declared 12.5 million BGN in revenues and a net profit of 1.8 million BGN

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IAB Bulgaria accepted into the organization another of Bulgarian top advertisers – Vivacom

After the successful IAB MIXX AWARDS 2020-IAB Bulgaria accepted another of the big top advertisers in the organization – Vivacom

Bulgarian Telecommunication Company EAD has been operating on the Bulgarian market since 1992 and has been known to consumers in Bulgaria for ten years under the VIVACOM trademark. Starting as the third – last – GSM operator with the license acquired for this in 2005, the company has come a long way to achieve the leading position in the sector – in 2017 we celebrated five consecutive years for which VIVACOM is the number 1 operator in total revenues in Bulgaria.

Today VIVACOM is an operator with an extremely wide range of telecommunications solutions for private and business customers – mobile and fixed voice services, optical internet, satellite and interactive television of the latest generation, as well as individual offers for the needs of our corporate customers.

 

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The big winners in IAB MIXX AWARDS 2020

 Sofia, July 1, 2020 – IAB Bulgaria, the largest association of media, agencies and technology companies responsible for digital business in Bulgaria, awarded the TOP digital campaigns in Bulgaria in the fifth edition of the IAB MIXX Awards 2020. The prizes were awarded in the presence of over 150 guests , and over 100 people followed the ceremony live on the IAB Facebook page.

 

What is new in this year’s edition of the competition are the additional categories – a total of 16, which cover a much wider range of opportunities to measure the effectiveness of a campaign in a digital environment. The projects were judge by two different juries  focused on Strategy and Objectives and Tactics and Tools. For the first time, in addition to professionals from the Bulgarian digital industry, the jury also included international experts.

       The focus naturally fell on the common feature of all the campaigns in the finals – that of the digitally brave.

In all 16 categories, the jury announced three winners – they are:

 

Best Mobile First Campaign

1st place – Air Dropping Fries, Advertiser Skapto, Agency proof.

2nd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB

3rd place – On the road to OMV, Advertiser OMV Bulgaria, Dentsu Aegis Network Bulgaria Agency

 

Best Social Campaign

1st place – @Ceco, Advertiser Skapto, Proof Agency.

2nd place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency

3rd place – Safenet, Advertiser Telenor, Agency guts & brainsDDB

 

Best Brand Awareness Campaign

1st place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency

2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency

3rd place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB

 

 

Most Effective Use of Data

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – Ice-Hot Banners, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

3rd place – Mania VIP Club, Advertiser Mania, All Channels Communication Agency

 

Best Branded Content Campaign

1st place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

2nd place – SPIRIT Transformations: COOL libraries, Advertiser Spirit Fine Paints, Hub Ahead Agency

3rd place – Spice Boys, Advertiser Kotanyi Bulgaria, Nitram Agency

 

Best Engagement Campaign

1st place – Heineken: The Focus, Advertiser Heineken Bulgaria, NEXT-DC Agency

2nd place – choose love over hate, Advertiser Skapto, Proof Agency.

3rd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB

 

Influencer campaign

1st place – PURINA ONE’S CAT ACADEMY, Advertiser NESTLE BULGARIA, All Channels Communication Agency

2nd place – Foundation portraits, Advertiser AVON, Proof Agency.

3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency

 

Best Native Campaign

1st place – Air Dropping Fries, Advertiser Skapto, Agency proof

2nd place – DZI Online Security, Advertiser DZI, Agency guts & brainsDDB

3rd place – ELANA: Making finances personal, Advertiser ELANA Fund Management, BG-Mamma Agency

 

Real time

1st place – 04:20, Advertiser Skapto, Proof Agency.

2nd place – IKEA iDEALISK, Advertiser IKEA Bulgaria, The Smarts Agency

3rd place – Stick to Burgers, Advertiser Skapto, Proof Agency.

 

Programmatic

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – Credit Cards & Overdraft, Advertiser Unicredit Bulbank, Mediacom Agency

3rd place – Zagorka IPA, Advertiser Zagorka Bulgaria, Red Star Agency / Dentsu Aegis Network Bulgaria

 

PR Digital

1st place – PURINA ONE’S CAT ACADEMY NESTLE BULGARIA, All Channels Communication Agency

2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Agency: proof. & Proximity, Media partner: httpool

3rd place – AVON K-Beauty collection launch in Bulgaria, Advertiser AVON, All Channels Communication Agency

 

Digital Sales Campaign

1st place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB

2nd place – WHAT TO DO WHEN THE BIGGER OVERWHELM IN THE LINE FOR THE DUNERS ?, Advertiser Aladin Foods, Xplora Agency

3rd place – MYT, Advertiser Reebok / Adidas Advertiser, Mediacom Agency

 

Creative Effectiveness

1st place – Unlock Totem, Advertiser ITAL FOODS, Sunday Media Agency

2nd place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

3rd place – Porn to Date, Advertiser Dextrophobia Rooms, Agency proof.

 

Best Video Campaign

1st place – Rowenta Robotoholics: The unsung heroes at home, Advertiser Groupe SEB, Agency guts & brainsDDB

2nd place – People of the Mountains, Advertiser Carlsberg Bulgaria, Proof Agency. Media partner: Initiative

3rd place – For all who do not have a village, Advertiser Rostar BG, Nitram Agency

 

Best Lead Generation Campaign

1st place – Come back to Bulgaria, Advertiser Telus International Europe, Proof Agency. Media partner: httpool

2nd place – FordDA, Advertiser Moto-Pfohe, Agency guts & brainsDDB

3rd place – Black Friday 13, Advertiser DZI, Agency guts & brainsDDB

 

Brave Campaign Bridge

1st place – 04:20, Advertiser Skapto, Proof Agency.

2nd place – rrrrRRRrrrRR, Advertiser IKEA Bulgaria, The Smarts Agency

 

3rd place – choose love over hate, Advertiser Skapto, Agency proof. 

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IAB Bulgaria will present the results of the research on the volume of digital advertising in Bulgaria AdEx 2019

Sofia, June 29, 2020

On July 9, 2020 IAB Bulgaria will present the results of the survey on the volume of digital advertising in Bulgaria AdEx 2019. The data on the Bulgarian market will be presented in the context of the main trends in Europe, the volume of investments by industry, as well as ranking of the 100 largest advertisers in the digital environment in Bulgaria. The event will be held online through the ZOOM platform, and access to it will be free.

“Organizing AdEx in the context of COVID-19 was a great challenge and I want to thank all the participants who took the time to submit their data, as well as the colleagues from IAB and EMIS, with whom we worked on the project. We also appreciate the support of BACA, which for the second year called on its members to participate, “said Chavdar Dimov, market research manager at Economedia and head of the research commission of IAB Bulgaria. “This year, for the first time, we managed to estimate the data for Facebook, YouTube and Google search with fellow experts from the research commission. I am happy that IAB Europe appreciated and supported our work, “he added.

AdEx is the only study that shows the volume of advertisers’ investments in the digital environment in Bulgaria. It has been held every year since 2010, for which purpose IAB Bulgaria invites publishers and advertising agencies to participate. The partner of the study this year is IPSOS Bulgaria – one of the largest marketing research agencies globally. The Bulgarian wave of research is also included in the AdEx Benchmark Survey of IAB Europe, with which the organization presents the general picture of the European digital advertising market.

AdEx presents the net market in the main categories of Internet advertising – display, search, ads and directories, native and PR, etc. Key types such as video advertising and social networks are also listed separately. There is an assessment of local investments in Facebook, YouTube and Google search. An important part of the AdEx survey is the ranking of the Top 100 advertisers on the Internet, as well as the ranking by industry.

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Webinar part 2 for presentation of the finalists of IAB MIXX AWARDS 2020

On June 23 at 14:30 a webinar part 2 was held to present the finalists of IAB MIX AWARDS 2020

During the second part of the series, representatives of the jury and advertising agencies that reached the finals will tell more about the competition, categories, judging and how the campaigns were created that reached the final stage of IAB MIXX AWARDS 2020.

You can watch the video from the second webinar divided into 2 parts part 1: Here and part 2: Here

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Webinar part 1 for presentation of the finalists of IAB MIXX AWARDS 2020

A part 1 webinar was held to present the finalists of the IAB MIX AWARDS 2020

The first part took place on 16.06.2020, from 14:30. where the jury of IAB MIXX AWARDS 2020, told more about the form of conduct, how the campaigns were judged and how IAB MIXX AWARDS 2020 has developed compared to previous years.

You can watch the video from the first webinar Here

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Webinar 2: The proposals of premium media in the current situation

On 04.06.2020 from 14:00 held the second webinar Suggestions of Premium Media in the current situation, where their experience and advice were presented:

♦ When the crown brings you traffic, make podcasts: Alexander Boychev and Maria Sekulova-Investor

♦ STORIO- tailor made content marketing: Velislava Popova, Dnevnik / Economedia

You can watch the video from the second webinar Here 

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IAB Bulgaria accepted another new member in June

IAB Bulgaria continues to grow and accepted a second new member in June – Digital point

 

Digital point: a digital marketing agency whose services cover the entire range – from idea and digital strategy to media planning, social media marketing and creative design

They work with clients such as Lilly Drogerie, Ewo Pharma, Devin EAD, QNICA, DHL, BACB, IVB Cosmetics, Rompetrol Bulgaria, etc.

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IAB Bulgaria accept a new member – Sunday Media

IAB Bulgaria continues to grow and accepted a new member – Sunday Media

 

Sunday media: A full service digital marketing agency made by the founders of the biggest influencer merchandise platform in Bulgaria – SUNDAY HABIT.

From tailor-made strategy to successful campaign execution, we bring your products and services to life through mix of content creation, influencer marketing, paid social media campaigns and everything else that will amplify your brand’s story.

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