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Webinar: част 2 предложенията на premium медиите в сегашната ситуация

Предложенията на premium медиите в сегашната ситуация – част 2

 

IAB Bulgaria Ви кани на втория уебинар, в които представители на 5 медии ще представят какви са предложенията на премиум медиите в сегашната ситуация и каква стойност тези предложения носят за рекламодателите. Уебинарът се основава на успешния формат на workshops, провеждани вече няколко години преди IAB Forum. Медиите представят специалните си проекти, case studies и добри практики.

На 04.06.2020 от 14:00ч Ви каним на втория уебинар с теми:

 Когато короната ти донесе трафик, прави подкасти: Александър Бойчев и Мария Секулова-Investor:

 STORIO- tailor made content marketing: Велислава Попова, Дневник/ Economedia

 

Платформа: Събитието е онлайн и се провежда в Zoom. Ако имате затруднения с платформата – можете да гледате livestream в събитието във Facebook

Формат и продължителност: Представителите на всяка медия имат до 20 минути за презентация, след което онлайн участниците могат да задават въпроси.

Цена: Безплатно за всички 🙂

 

— Видео от Първия workshop, който се проведе на 28.05.2020 , можете да откриете в страницата на IAB България–като по време на уебинара своя опит и идеи представиха:

♦ Content adaptation and new brand opportunities – Зоя Василева, bTV

♦ Как инвестициите в Ad Tech подобриха рекламните продукти на Нетинфо – Ирина Поррузиан, Netinfo

♦ До скоро “Остани Вкъщи”, а сега накъде в дигиталната реклама? Адаптирани възможности за рекламно позициониране във водещата медия за дома – Виктория Денкова, Maistor+

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Bulgaria with five finalists in IAB MIXX EUROPE 2020

The ceremony for announcing the winners in the Bulgarian edition of the competition will be held on June 30, 2020

Sofia, May 27, 2020 Three campaigns from Bulgaria by the proof agency. are finalists in five categories in the most prestigious digital marketing competition in Europe: IAB MIXX Awards EUROPE 2020. The TELUS International Europe campaign “Return to Bulgaria, it’s a good offer” is a finalist in a total of three categories. The finalists have campaigns of the agency for Avon Bulgaria and skapto.

For the first time this year Bulgaria has a representative in the jury of the European awards. The creative director of proof. Angel Iskrev, together with 28 other experts from all over Europe, are evaluating the applications in this year’s edition of the international competition. Europe’s best digital campaigns will be announced during the online awards ceremony on 3 June.

In Bulgaria, the national competition IAB MIXX Awards 2020 reported a record number of entries for participation this year. There are a total of 61 finalists in Bulgaria, who will compete for prizes in the 16 categories of the IAB MIXX Awards 2020. They will be presented in a series of online events in three consecutive weeks in June. And the winners will be announced on June 30 in an official ceremony, which will take place in the Alpha Hall of the Sofia Event Center.

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Webinar: предложенията на premium медиите в сегашната ситуация

 Предложенията на premium медиите в сегашната ситуация 

 IAB Bulgaria ви кани на два уебинара, в които представители на 6 медии ще представят какви са предложенията на премиум медиите в сегашната ситуация и каква стойност тези предложения носят за рекламодателите. Уебинарът се основава на успешния формат на workshops, провеждани вече няколко години преди IAB Forum. Медиите представят специалните си проекти, case studies и добри практики.

На 28.05.2020 ви каним на първия уебинар с теми:

 Content adaptation and new brand opportunities – Зоя Василева, bTV

 Как инвестициите в Ad Tech подобриха рекламните продукти на Нетинфо – Ирина Поррузиан, Netinfo

 До скоро “Остани Вкъщи”, а сега накъде в дигиталната реклама? Адаптирани възможности за рекламно позициониране във водещата медия за дома –  Виктория Денкова, Maistor+

 

Платформа: Събитието е онлайн и се провежда в Zoom. Ако имате затруднения с платформата – можете да гледате livestream в събитието във Facebook

Формат и продължителност: Представителите на всяка медия имат до 20 минути за презентация, след което онлайн участниците могат да задават въпроси.

Цена: Безплатно за всички 🙂

— Втори workshop на 04.06.2020 —

На 04.06.2020 ще има втори workshop с участието на представители на Bg-Mamma, Investor и Economedia

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Advanced SEO Masterclass

♦ ADVANCED SEO MASTERCLASS ♦

Двудневно интензивно обучение с индивидуална насоченост и пряка работа с курсистите.

Ще научите много тънкости на SEO от топ специалисти в бранша. Ще можете да задавате важните за вас конкретни въпроси. Ще имате достъп до материалите от Masterclass, както и допълнителни ресурси, предоставени от лекторите

ТЕМИ:

♦Модул: Успешни Linkbulding стратегии за България

♦Модул SEO Keyword Research стратегии

♦Модул: Featured Snippets /FS/

  – Какво представляват FS? – Как да анализираме конкуренти за FS?

  – Как да реализираме стратегия за FS

 ♦Модул: Advanced SEO Automation

  – Формули в Google Sheets

  – Работа с API на Google Analytics

  – Google Search Console и Serpstat

♦Бонус: Как да използваме XPath в Google Sheets

— Лектори —
Мартин Желязков – SEO специалист в Netpeak

Никола Минков, собственик и управител, Serpact 

Любомир Атанасов, управляващ съдружник, SEOMAX

Петър Дяксов, управляващ съдружник, SEOMAX

 

Формат: Практични насоки от 4-ма специалисти от бизнеса върху реални казуси.

Хорариум: 12 часа

Членовете на IAB България могат да се възползват от 50% отстъпка от цената на обучението.

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ЦЕНА:

250 лв.(без ДДС)

БАНКОВА СМЕТКА

Интерактив Адвъртайзинг бюро България СД
IBAN: BG36BPBI88981230024920
BIC: BPBIBGS
ПОЩЕНСКА БАНКА

МЯСТО НА ПРОВЕЖДАНЕТО

Аll Channels Place Space
бул.“Сливница“ № 245, eт.1

  • ЛЕКТОРИ
  • ПРОГРАМА

Petar Dyaksov

Managing Partner, SEOMAX Digital Agency

Nikola Minkov

Founder and CEO of SEO Agency Serpact

Lyubomir Atanasov

Managing Partner, SEOMAX Digital Agency
Martin Zhelyazkov

Martin Zhelyazkov

SEO Specialist, Netpeak Bulgaria


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The digital and communication industry in Bulgaria presented 11 specific proposals for economic measures to the government

 The branch organizations are ready to provide free communication consultations and assistance during the state of emergency

 

 The digital and communication industry in our country has made specific proposals to the government for economic measures that could support directly affected businesses, including those of communication and marketing agencies, as well as ensure the financial stability of the whole country.

Interactive Advertising Bureau Bulgaria, the Bulgarian Association of PR Agencies, the Bulgarian Association of Communication Agencies, the Bulgarian Association of Professionals in Marketing Research and Public Opinion Research and the Association of Rental Companies in Bulgaria proposed 11 specific measures to the Prime Minister of the Republic of Bulgaria Boyko Borisov, Deputy Prime Minister Tomislav Donchev, line ministers Denitsa Sacheva, Emil Karanikolov and Vladislav Goranov and the Chairman of the 44th National Assembly Tsveta Karayancheva, through which to reduce ie negative effects on the industry and to enable the agencies to keep their teams:

1. Postponement of the payment of direct taxes, local taxes and fees and insurances for the time of the state of emergency and in the following three (3) months after its cancellation.

2. Refund of the value added tax due within fourteen (14) days.

3. Immediate payment of the accumulated liabilities before the declaration of the state of emergency of the state and the municipalities to the business.

4. Reduction of the interest rate in case of delayed payment of the tax liability of regular payers by the end of 2020.

5. Introduction of a regime in which the employer has the right to provide its employees with up to fifteen (15) days of unpaid leave per month during the next four (4) months from the introduction of the state of emergency in order to postpone the dismissal of employees as extreme measure. This period of unpaid leave for employees of communication and marketing services agencies to be considered seniority, even if it is unpaid leave. This will reduce the layoffs of people who would fall entirely as a financial burden on the state.

6. With regard to delayed and due payments to budgetary organizations, providing immediate financing (regardless of whether it is in the budget or not) for unpaid but due and undisputed payments to budgetary organizations or to ensure the purchase of these liabilities by the Bulgarian Bank for development.

7. Fast and easy procedures for long-term loans with a term of up to 30 years, which will guarantee the liquidity of SMEs and which will reduce intercompany indebtedness.

8. Criteria for granting interest-free loans to provide working capital guaranteed by Bulgarian Bank for Development should be the results of the second and subsequent quarters of 2020, compared to 2019, and not those for the first quarter, when there is no state of emergency.

9. Facilitation of the procedures for access to the Unemployment Fund in case of temporary interruption of work for companies from all sectors, including self-insured persons, covering 60% of the income for a period of maximum 6 months, after the second month the employer’s obligation expires to pay 40% of the income. The amount paid may not be less than the minimum wage for the country. Provide sufficient funds for all affected companies.

10. EU funds intended to increase the competitiveness of enterprises should be used to support companies affected by the Covid-19 emergency. Decisions on the allocation of these funds should be taken in consultation with business representatives and in view of their specific needs.

11. Financial assistance to ensure cleaning, disinfection and safety at the workplace by covering 50% of the costs incurred since the beginning of March.

 The union of the branch organizations in the communication and marketing sector points out that after a survey among members of the Bulgarian Association of Communication Agencies in the first days after the introduction of the state of emergency and repeated after two weeks, some agencies saw a reduction in workload to 90 percent. A decline is observed in all types of services provided by the industry realized as one of the most affected by the organization of events and promotions at points of sale. In its proposal, the business points out a number of consequences of the imposed ones restrictive measures that deal a serious blow to industry, create preconditions for layoffs of hundreds of employees and put the liquidity of companies in great weight.

 

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An open letter for announces the names of the contributors – companies and individuals in the electronic media.

Dear media colleagues,

Dear CEM (Council for Electronic Media) members,

Dear representatives of national and regional institutions in the Republic of Bulgaria,

 

Sofia, 24 March, 2020

In times of unprecedented crisis, the business will not only pay a high price, but we will count on it to bear its high public responsibility.

The responsible business supports the extraordinary measures implemented by our government, but also initiates its own projects and works actively to help combat COVID-19. Good examples given by businesses only for the last few days: donations for the purchase of respirators, equipment and supplies for hospitals that are at the forefront of the fight against the virus; protective equipment for law enforcement officers; setting up a fund for fundind actions at regional level to support medical facilities; donation of personal care products; opening access to services or increasing the volume of services for free use by the customers so that they can stay at home, as required by the state of emergency and more.

Among the names of the fast-growing list are A1 Bulgaria, Alcomet, America for Bulgaria, Vivacom, Gurmenitsa, Kaufland, Lidl, Citibank, Tesy, Telenor Bulgaria, UniCredit Bulbank, Fantastico, Ficosota, Chaos Group and others. The list is growing and we’re probably missing some names. The important thing here is that these companies do all this unconditionally and their efforts deserve recognition. All these actions taken by the businesses in the state of emergency are an additional burden on their current budgets, but they are doing it so that all of us together to be able to overcome the growing crisis. Moreover, they are aware that the post-crisis period will be difficult for all of us – institutions, business, media, NGOs – all.

Therefore, we think that in a state of emergency, it is time to rethink some of our current attitudes. For years, businesses have been active corporate citizens and as such the names of socially responsible companies deserve to be known. The names of these organizations should be made public and their stories should serve as an example and inspiration. Today, they are doing more than usual because they are working outside their core business and are doing it in the name of tackling the most serious health and economic crisis globally.

Our request to you is to mention the names of these companies in news, broadcasts and other formats in the electronic media. This gives the so far missing information value to the viewers and inspires other businesses. This is quality assistance for every Bulgarian citizen in difficult times.

It is known that mentioning of company names does not contradict the provisions of the Radio and Television Act and European directives. In order to facilitate this process and the assessment of the media, the CEM Guidelines on prohibited subliminal commercial messages and the positioning of products as a form of commercial communication of May 2012 have also been adopted. The admissibility of mentioning of goods, services, names, trademarks or activities of a manufacturer (in the form of speech or image) when intended for information purposes is clear.

We find that hiding company names today is a significant barrier to citizens’ awareness and commitment, as well as to creating a sense of community cohesion at this difficult time. We believe that one of the functions of the media, in addition to providing verified and factually accurate information and educating its audience, is to build trust in institutions and in private business (to which they largely belong). Private business in Bulgaria – large, medium, small – is the main source of national wealth and prosperity, it pushes the economy, innovation and education forward. Its absence in the business-themed news stream reporting of significant success or doing good creates an information deficit. Therefore, we believe that now is the time to replace this practice with responsible media coverage, in which the public interest and awareness are a priority.

We would like to thank the media which have already been clearly mentioning the names of corporate donors. But we expect feedback from those who still have concerns about doing so. In fact, we will be extremely happy if, in the coming days, we begin to hear more and more names of our and worldwide donor companies in your news. Moreover, we will enjoy this normal practice to continue after the termination of the health emergency in our country.

 

Yours faithfully:

Iliana Zaharieva, Chairperson of the Management Board of the Bulgarian Public Relations Asociation (BPRA)

Radoslav Nedelchev, Chairman of the Management Board of IAB Bulgaria

Maria Gergova, Chairperson of the Board of Directors of the Bulgarian Association of PR Agencies (BAPRA)

Nenad Lozovic, Chairman of the Management Board of the Bulgarian Association of Communications Agencies (BACA)

Radosvet Radev, Chairman of the Bulgarian Industrial Association (BIA)

Irina Yordanova, Director of Public Policy and Projects of the Confederation of Employers and Industrialists in Bulgaria (CEIB)

Miglena Uzunova-Tsekova, Chairperson of the Bulgarian Association for People Management (BAPM)

Boryana Manolova, Ph.D./Eng., Chairperson of the Management Board of the Council of the Women in the Business in Bulgaria (CWBB)             

Mihaela Maleeva, Executive Director of ASKO

Dr. Vanya Babanin, Head of the Bulgarian Branch of the European Association of Communication Directors (EACD)

Lyubomir Blatski, Chairman of the Association of PR professionals to the Union of Bulgarian Journalists (UBJ)

Daniel Kiryakov, Chairman of the Professional Ethics Committee at the Bulgarian Public Relations Asociation (BPRA)

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Six key questions in front of the brands today

Coronavirus is the number one topic today. Very big part of users consume content related to this topic. And the communication and marketing industry needs to adapt quickly to this fact.

IAB Bulgaria has gathered observations, analyzes and summarized possible actions on how brands can operate from a marketing perspective in the Bulgarian digital environment.

 

1) Do we optimize our advertising investment now?

 

2) Invest in digital or traditional media now?

 

3) What to expect in digital advertising?

 

4) Do all brands have to act the same?

 

5) Is e-commerce effective at the moment?

 

6) How to choose the media channels to invest in?

 

These are the issues that have been brought together by leading experts from the organizations, members of IAB Bulgaria, to make their recommendation.

 

You can see the answers and their recommendations HERE

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We known the finalists in 16 categories of IAB MIXX AWARDS 2020. The ceremony is postponed

The finalists in 16 categories of IAB MIXX AWARDS 2020 are known

The award ceremony is postponed.

 

Sofia, March 9, 2020 128 entries were submitted for the fifth edition of the IAB MIXX Awards 2020. This is 25% more than the previous three editions of the competition. After the first stage of judging, the finalists are also known – a total of 61 campaigns will compete for the prizes in the 16 categories of the IAB MIXX Awards 2020. Most finalists, with 6 campaigns, which will compete for the prizes, are in the categories Most Engaging Campaign, Best Video Campaign, Influencer Campaign.

Due to the situation in the country and the measures approved by the Council of Ministers, the ceremony for announcing the winners and awarding the prizes will be postponed. It will be held in the “Alpha” hall of the Sofia Event Center.

 

IAB MIXX Awards 2020 finalists:

 1.Best Lead Generation Campaign (5)

– Minutes for moms, Advertiser AVON,  Agency  guts&brainsDDB

– Black Friday 13, Advertiser DZI,  Agency guts&brainsDDB

– Come back to Bulgaria, Advertiser Telus International Europe,  Agency proof. Media partner: httpool

– FordDA, Advertiser Moto-Pfohe,  Agency guts&brainsDDB

– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON ,  Agency All Channels Communication

2.Best Engagement Campaign (6)

– Heineken: The Focus, Advertiser Heineken България,  Agency NEXT-DC

– Minutes for moms, Advertiser AVON,  Agency guts&brainsDDB

– Супер Селска Дистрибуция, Advertiser Ростар БГ,  Agency Nitram 

– choose love over hate, Advertiser Skapto,  Agency proof.

– Spice Boys, Advertiser Kotanyi Bulgaria,  Agency Nitram

– FordDA, Advertiser Moto-Pfohe, Agency guts&brainsDDB

3.Best Brand Awareness Campaign (5)

– Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB,  Agency guts&brainsDDB

– За всички, които си нямат село, Advertiser Ростар БГ,  Agency Nitram

– Pirinsko Ice , Advertiser Carlsberg Bulgaria,  Agency  proof. Media partner: Initiative

– #pinkyourgin, Advertiser Pernod Ricard,  Agency proof.

– SPIRIT Трансформации: COOL библиотеки, Advertiser Spirit Fine Paints,  Agency  Hub Ahead

4.Most Effective Use of Data (3)

– Come back to Bulgaria, Advertiser Telus International Europe, Agency proof. Media partner: httpool

– Ice-Hot Banners, Advertiser Carslberg Bulgaria,  Agency proof. Media partner: Initiative

– Mania VIP Club, Advertiser Mania,  Agency All Channels Communication

5.Most Brave Campaign (3)

– choose love over hate, Advertiser Skapto, Agency proof.

– 04:20, Advertiser Skapto,  Agency proof.

– rrrrRRRrrrRR, Advertiser IKEA Bulgaria,  Agency The Smarts

6.Creative Effectiveness (3)

– Come back to Bulgaria, Advertiser Telus International Europe,  Agency proof. Media partner: httpool

– Porn to Date, Advertiser Dextrophobia Rooms,  Agency proof.

– Отключи Тотема, Advertiser ITAL FOODS,  Agency Sunday Media

7.Best Branded Content Campaign (3)

– People of the Mountains, Advertiser Carlsberg Bulgaria,  Agency proof. Media partner: Initiative

– Spice Boys, Advertiser Kotanyi Bulgaria,  Agency Nitram

– SPIRIT Трансформации: COOL библиотеки, Advertiser Spirit Fine Paints,  Agency Hub Ahead

8.Best Video Campaign (6)

– Rowenta Robotoholics: The unsung heroes at home , Advertiser Groupe SEB,  Agency guts&brainsDDB

– За всички, които си нямат село, Advertiser Ростар БГ,  Agency Nitram

– People of the Mountains, Advertiser Carlsberg Bulgaria,  Agency proof. Media partner: Initiative

– Probably the highest beer sampling in the world, Advertiser Carlsberg Bulgaria,  Agency proof. Media partner: Initiative

– 360′ livestream of The Farm Finale, Advertisers A1, National Museum of History, Lidl, The National Lottery,  Agency BTV Media Group

– Tefal OptiGrill+ The most boring cooking show, Advertiser Groupe SEB,  Agency guts&brainsDDB

9.Best Mobile First Campaign (3)

– Safenet, Advertiser Telenor,  Agency guts&brainsDDB

– Air Dropping Fries, Advertiser Skapto,  Agency proof.

– On the road to OMV, Advertiser OMV Bulgaria,  Agency Dentsu Aegis Network Bulgaria 

10.Best Social Campaign (3)

– Safenet, Advertiser Telenor,  Agency guts&brainsDDB

– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ,  Agency All Channels Communication

– @Ceco, Advertiser Skapto,  Agency proof.

11.Best Native Campaign (3)

– DZI Online Security, Advertiser  DZI,  Agency guts&brainsDDB

– Air Dropping Fries, Advertiser Skapto,  Agency proof.

– ELANA: Making finances personal, Advertiser ELANA Fund Management,  Agency BG-Mamma

12.Programmatic (3)

– Credit Cards & Overdraft, Advertiser Unicredit Bulbank,  Agency Mediacom

– Come back to Bulgaria, Advertiser Telus International Europe,  Agency proof. Media partner: httpool

– Zagorka IPA, Advertiser Zagorka Bulgaria,  Agency Red Star/ Dentsu Aegis Network Bulgaria

13.Influencer campaign (6)

– Safenet, Advertiser Telenor,  Agency guts&brainsDDB

– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ,  v All Channels Communication

– MLM Influencer Marketing, Advertiser AVON,  Agency proof.

– Foundation portraits, Advertiser AVON,  Agency proof.

– Bar Under The Sky, Advertiser Carslberg Bulgaria,  Agency proof. Media partner: Initiative

– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON,  Agency All Channels Communication

14.PR Digital (3)

– PURINA ONE’S CAT ACADEMY, Advertiser NESTLE БЪЛГАРИЯ,  Agency All Channels Communication

– Come back to Bulgaria , Advertiser  Telus International Europe,  Agency: proof. & Proximity, Media partner: httpool

– AVON K-Beauty collection launch in Bulgaria, Advertiser AVON,  Agency All Channels Communication

15.Digital Sales Campaign (3)

– Black Friday 13, Advertiser DZI,  Agency guts&brainsDDB

– MYT, Advertiser Reebok/Adidas,  Agency Mediacom

– КАКВО ДА НАПРАВИМ, КОГАТО ПО-ГОЛЕМИТЕ НИ ПРЕРЕЖДАТ НА ОПАШКАТА ЗА ДЮНЕРИТЕ?, Advertiser Aladin Foods,  Agency Xplora

16.Real time  (3)

– Stick to Burgers, Advertiser Skapto,  Agency proof.

– 04:20, Advertiser Skapto,  Agency proof.

– IKEA iDEALISK, Advertiser IKEA Bulgaria,  Agency The Smarts

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IAB Bulgaria has accept its seventh new member for 2020

IAB Bulgaria continues to grow and accept seventh new member for 2020-ORM Digital Solutions (ORM.BG)

 

ORM Digital Solutions (ORM.BG) is the first online reputation management agency in Bulgaria. With over 10 years of experience in positioning products and services on the Internet and developing comprehensive digital marketing strategies. ORM.BG’s services include building a positive reputation on the Internet, managing marketing campaigns, SEO optimization and strategic consulting for business development in the online space.

The company is one of the founders of the Bulgarian Association for Digital Marketing.sed

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Radoslav Nedelchev – Chairman of the Board of IAB Bulgaria presented the organization in an interview with Capital

 Radoslav Nedelchev – Chairman of the Board of IAB Bulgaria presented in an interview with Capital what IAB Bulgaria has achieved in the last 10 years, what are the plans for the future of the IAB Bulgaria and gave its opinion on the digital market in the country.

 

 What has IAB Bulgaria achieved in the 10 years since its inception?

 

 – The first founders of IAB were Netinfo, “Darik”, “Economedia”, “Investor.bg” and Dir.bg, followed by Mail.bg and ABC Design & Communications.  By the end of 2019, there are now 52 companies, and by the beginning of 2020, we already have 5 new queries, which is making us the largest association of the digital industry.  We bring together four types of companies – agencies, advertisers, publishers and technology companies.

 

 

 Learn more in the Capital article: http://bit.ly/IABBGRADOSLAVKAPITAL

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