IAB Bulgaria organizes its first business breakfast of the year: IAB Alarm Clock- programmatic I

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IAB Bulgaria organizes its first business breakfast of the year: IAB Alarm Clock- programmatic I

IAB alarm clock – a series of business breakfast of IAB Bulgaria, continues in 2020.

The topic of the first breakfast of the year is extensive – programmatic and will be divided into 2 parts.

Part 1 of the event started with Hristo Nikolinski CEO, Etarget Bulgaria, who started the presentation with a series of key studies presenting the various aspects and measures in programmatic and presented what is brandformance.

 

The breakfast continued with Emil Olovanov – CEO of Crimtan Bulgaria, who introduced the audience with data about programmatic from IAB Europe. Emil presented curious data about the growth of programmatic and how voice search and audio advertising takes a big part in advertising . The presentation continued with one of the new formats for programmatic-gaming and how to target the segment of 15-25 years.

 

The last speaker for today was Alexander Varov – Product and Commercial Director of Netinfo. He gave a precise definition of what is programmatic direct and why it is considered as the highest class of programmatic service and what distinguishes premium ads from other ad formats.

 

IAB Alarm Clock ended with a discussion and networking.

 

Coming soon more information about IAB Alarm Clock- programmatic- II !!!

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IAB Bulgaria accepted another new member

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IAB Bulgaria accepted another new member

IAB Bulgaria accepted another new member for 2020: Metric DS

 

Metric DS is a digital agency, which is part of the largest communication group in Bulgaria – Ogilvy Group Bulgaria.

 

With a team of proven professionals, Metric DS helps its customers to solve tactical and short-term marketing tasks, as well as longer-term challenges. 

The agency was founded in 2015 and offers a wide range of digital services, which include:

 

–  Planning and optimization of campaigns on Facebook, Google, Programmatic and I / O Display;

 

– Internal team for management of DSP and DMP platforms, used by the agency for the purposes of Programmatic purchase;

 

– Ad verification & brand safety and creation of DCO strategies;

 

– SEO & SEM;

 

– Creation of Native content for media and social networks;

 

– Introduction of business intelligence products, conversion rate optimization and implementation of attribution models.

 

 

 

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Angel Iskrev, creative director of proof. is selected as part of the jury of the IAB MIXX Awards Europe 2020

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Angel Iskrev, creative director of proof. is selected as part of the jury of the IAB MIXX Awards Europe 2020

IAB MIXX Awards Europe 2020

We are happy to announce that Angel Iskrev, creative director of proof., will become part of the jury of the IAB MIXX Awards Europe 2020.

proof. did excellent at the IAB MIXX Awards Europe 2018 in Sofia, winning several awards in different categories. The agency is a member of IAB since 2018, and Angel Iskrev is a member of the board of IAB Bulgaria.

Angel is the first advertising professional from Bulgaria who will take his place among the judges of the competition after proof. became the first Bulgarian agency finalist in last year’s edition, distinguishing with an approach to innovation and brave creative decisions.

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Prospecto Group, a member of IAB Bulgaria will be acquired by the German company Offersita

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Prospecto Group, a member of IAB Bulgaria will be acquired by the German company Offersita

The positive news in IAB Bulgaria don’t stop in 2020.

 

Prospecto Group, members of the organization will be acquired by the German Offerista, which develops the same activity in Germany, Austria, Switzerland and France. The two companies are developing online platforms that providing consumers with access to retail chains offers in one place.

With the acquisition of the Bulgarian company, Offerista will reach nearly 40 million users and expand its business to new marketplaces in Europe.

After the acquisition, IAB Bulgaria is proud to have as its member one of the leading digital retail platforms in Central and Eastern Europe (CEE).

Prospecto Group is based in Sofia and has offices in Budapest and Bucharest. The company develops its own online platform for digital brochures – broshura.bg, serving over 100 retail chains in 16 countries in Central and Eastern Europe.

 

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IAB Bulgaria: Standing Committees 2020

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IAB Bulgaria: Standing Committees 2020

IAB Bulgaria has renewed the standing committees that will work on the organization’s development in 2020.

Full list of standing committees of IAB Bulgaria 2020:


1.Ethical Committee

Chairman: Zoya Vasileva, BTV Media Group

Stanimir Vaglenov, Media Group Bulgaria

Dimitar Drumev, SBB Media

Chavdar Dimov, Economedia

Julieta Mandajieva, Tocheva & Mandazhieva Law Office

Dimitar Kaldamukov, Tocheva & Mandazhieva Law Office

Hristo Hristov, HR Capital

Ivan Ivanchev, Easyads

Milena Statateva, Netinfo

Commission Email: ethics@iabbg.net

2.Events, trainings and certification committee

Chairman: Georgi Malchev, Xplora

Nikolai Yorgov, Stellary

Marian Naydenov, Prodesign

Hristo Nikolinski, Etarget

Lubomir Angelov, BTV media group

Vladimir Dokuzanov, Extensa

Maria Sekulova, Investor Media Group

Angel Iskrev, proof

Victoria Goneva, NEG.bg

Justine Toms, ABC Desing & Communication

Committee Email: events@iabbg.net

 

3. IAB Forum and MIXX Awards Commission

Chairman: Angel Iskrev, proof

Nikolai Yorgov, Stellary

Marian Naydenov, Prodesign

Martin Dimitrov, Nitram

Lubomir Angelov, BTV media group

Julia Atanasova, Crimtan

Georgi Linkov, Studio X

Georgi Malchev, Xplora

Commission email: forums@iabbg.net

4.Commission for metrics, standards and self-regulation

Chairman: Dobrinka Stoykova-Parashaki, guts & brain DDB

Stanimir Vaglenov, Media Group Bulgaria

Elena Andreeva, SBB Media

Lubomir Angelov, BTV media group

Milena Mishineva, Dentsu

Ventsislav Kostov, Httpool

Ani Velikanova, Investor Media Group

Chavdar Dimov, Economedia

Plamen Popov, Management Financial Group

Teodora Praskova-Georgieva, NEG.bg

Emil Olovanov, Crimtan / Optimistic

Silvia Yudakova, guts & brain DDB

Svetoslav Stoyanov, Media Group Bulgaria

Victoria Denkova, MaistorPlus

Commission Email: metrics@iabbg.net

5.Research and Analysis Committee

Chairman: Chavdar Dimov, Economedia

Milena Mishineva, Dentsu

Lazar Malakov, Httpool

Emil Olovanov, Crimtan / Optimistic

Alexander Boychev, Investor Media Group

Yordan Yordanov, Management Financial Group

Lubomir Angelov, BTV media group

Nikolay Boykov, All Channels

Teodora Praskova-Georgieva, NEG.bg

Stoyan Irinkov, MaistorPlus


Committee Email: research@iabbg.net

 

6.Lobbying Committee, liaison with members and institutions

Chairman: Nikolay Boykov, All Channels

Marin Aganderov, talentmedia.tv

Emil Olovanov, Crimtan / Optimistic

Petya Dimitrova, Management Financial Group

Angel Iskrev, proof.

Stefana Zdravkova, Netinfo

Todor Zafirov, Brand IQ

Commission Email: connection@iabbg.net

7. Committee for connection with International IAB Organizations 

Chairman: Hristo Hristov, HR Capital

Lubomir Angelov, BTV media group

Alexander Toshkov, Digital Connection

Velina Dimitrova, Investor Media Group

Veronica Nikolaeva, Management Financial Group

Angel Iskrev, proof

Justine Toms, ABC Desing & Communication

Commission Email: international@iabbg.net

8. Budget, Finance and Business Partnership Committee

Chairman: Dimitar Denev, A1 Bulgaria

Kamen Yankulov, OLX

Todor Zafirov, Brand IQ

 

Commission Email: finance@iabbg.net

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IAB Bulgaria accepted its first new member for 2020.

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IAB Bulgaria accepted its first new member for 2020.

IAB Bulgaria accepted its first new member for 2020: Management Financial Group

 

Management Financial Group (MFG) includes leading companies specializing in the providing of non-bank financial services in Central and Eastern Europe and manages a broad portfolio of successful initiatives in consumer lending, micro and small business financing, digital lending and other financial business models.

 

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