IAB Bulgaria organizes its first business breakfast of the year: IAB Alarm Clock- programmatic I
IAB alarm clock – a series of business breakfast of IAB Bulgaria, continues in 2020.
The topic of the first breakfast of the year is extensive – programmatic and will be divided into 2 parts.
Part 1 of the event started with Hristo Nikolinski CEO, Etarget Bulgaria, who started the presentation with a series of key studies presenting the various aspects and measures in programmatic and presented what is brandformance.
The breakfast continued with Emil Olovanov – CEO of Crimtan Bulgaria, who introduced the audience with data about programmatic from IAB Europe. Emil presented curious data about the growth of programmatic and how voice search and audio advertising takes a big part in advertising . The presentation continued with one of the new formats for programmatic-gaming and how to target the segment of 15-25 years.
The last speaker for today was Alexander Varov – Product and Commercial Director of Netinfo. He gave a precise definition of what is programmatic direct and why it is considered as the highest class of programmatic service and what distinguishes premium ads from other ad formats.
IAB Alarm Clock ended with a discussion and networking.
Coming soon more information about IAB Alarm Clock- programmatic- II !!!
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IAB Bulgaria accepted another new member
IAB Bulgaria accepted another new member for 2020: Metric DS
Metric DS is a digital agency, which is part of the largest communication group in Bulgaria – Ogilvy Group Bulgaria.
With a team of proven professionals, Metric DS helps its customers to solve tactical and short-term marketing tasks, as well as longer-term challenges.
The agency was founded in 2015 and offers a wide range of digital services, which include:
– Planning and optimization of campaigns on Facebook, Google, Programmatic and I / O Display;
– Internal team for management of DSP and DMP platforms, used by the agency for the purposes of Programmatic purchase;
– Ad verification & brand safety and creation of DCO strategies;
– SEO & SEM;
– Creation of Native content for media and social networks;
– Introduction of business intelligence products, conversion rate optimization and implementation of attribution models.
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Prospecto Group, a member of IAB Bulgaria will be acquired by the German company Offersita
The positive news in IAB Bulgaria don’t stop in 2020.
Prospecto Group, members of the organization will be acquired by the German Offerista, which develops the same activity in Germany, Austria, Switzerland and France. The two companies are developing online platforms that providing consumers with access to retail chains offers in one place.
With the acquisition of the Bulgarian company, Offerista will reach nearly 40 million users and expand its business to new marketplaces in Europe.
After the acquisition, IAB Bulgaria is proud to have as its member one of the leading digital retail platforms in Central and Eastern Europe (CEE).
Prospecto Group is based in Sofia and has offices in Budapest and Bucharest. The company develops its own online platform for digital brochures – broshura.bg, serving over 100 retail chains in 16 countries in Central and Eastern Europe.
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IAB Bulgaria: Standing Committees 2020
IAB Bulgaria has renewed the standing committees that will work on the organization’s development in 2020.
Full list of standing committees of IAB Bulgaria 2020:
1.Ethical Committee
Chairman: Zoya Vasileva, BTV Media Group
Stanimir Vaglenov, Media Group Bulgaria
Dimitar Drumev, SBB Media
Chavdar Dimov, Economedia
Julieta Mandajieva, Tocheva & Mandazhieva Law Office
Dimitar Kaldamukov, Tocheva & Mandazhieva Law Office
Hristo Hristov, HR Capital
Ivan Ivanchev, Easyads
Milena Statateva, Netinfo
Commission Email: ethics@iabbg.net
2.Events, trainings and certification committee
Chairman: Georgi Malchev, Xplora
Nikolai Yorgov, Stellary
Marian Naydenov, Prodesign
Hristo Nikolinski, Etarget
Lubomir Angelov, BTV media group
Vladimir Dokuzanov, Extensa
Maria Sekulova, Investor Media Group
Angel Iskrev, proof
Victoria Goneva, NEG.bg
Justine Toms, ABC Desing & Communication
Committee Email: events@iabbg.net
3. IAB Forum and MIXX Awards Commission
Chairman: Angel Iskrev, proof
Nikolai Yorgov, Stellary
Marian Naydenov, Prodesign
Martin Dimitrov, Nitram
Lubomir Angelov, BTV media group
Julia Atanasova, Crimtan
Georgi Linkov, Studio X
Georgi Malchev, Xplora
Commission email: forums@iabbg.net
4.Commission for metrics, standards and self-regulation
Chairman: Dobrinka Stoykova-Parashaki, guts & brain DDB
Stanimir Vaglenov, Media Group Bulgaria
Elena Andreeva, SBB Media
Lubomir Angelov, BTV media group
Milena Mishineva, Dentsu
Ventsislav Kostov, Httpool
Ani Velikanova, Investor Media Group
Chavdar Dimov, Economedia
Plamen Popov, Management Financial Group
Teodora Praskova-Georgieva, NEG.bg
Emil Olovanov, Crimtan / Optimistic
Silvia Yudakova, guts & brain DDB
Svetoslav Stoyanov, Media Group Bulgaria
Victoria Denkova, MaistorPlus
Commission Email: metrics@iabbg.net
5.Research and Analysis Committee
Chairman: Chavdar Dimov, Economedia
Milena Mishineva, Dentsu
Lazar Malakov, Httpool
Emil Olovanov, Crimtan / Optimistic
Alexander Boychev, Investor Media Group
Yordan Yordanov, Management Financial Group
Lubomir Angelov, BTV media group
Nikolay Boykov, All Channels
Teodora Praskova-Georgieva, NEG.bg
Stoyan Irinkov, MaistorPlus
Committee Email: research@iabbg.net
6.Lobbying Committee, liaison with members and institutions
Chairman: Nikolay Boykov, All Channels
Marin Aganderov, talentmedia.tv
Emil Olovanov, Crimtan / Optimistic
Petya Dimitrova, Management Financial Group
Angel Iskrev, proof.
Stefana Zdravkova, Netinfo
Todor Zafirov, Brand IQ
Commission Email: connection@iabbg.net
7. Committee for connection with International IAB Organizations
Chairman: Hristo Hristov, HR Capital
Lubomir Angelov, BTV media group
Alexander Toshkov, Digital Connection
Velina Dimitrova, Investor Media Group
Veronica Nikolaeva, Management Financial Group
Angel Iskrev, proof
Justine Toms, ABC Desing & Communication
Commission Email: international@iabbg.net
8. Budget, Finance and Business Partnership Committee
Chairman: Dimitar Denev, A1 Bulgaria
Kamen Yankulov, OLX
Todor Zafirov, Brand IQ
Commission Email: finance@iabbg.net
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