What happened on IAB Forum 2019, “MORE DATA, MORE GROWTH”!

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What happened on IAB Forum 2019, “MORE DATA, MORE GROWTH”!

For the ninth consecutive year, one of the biggest digital events in Bulgaria – the IAB Forum “More data, more growth” took place.

During the forum, which gathered about 200 representatives of the largest advertisers, media and agencies in the field of digital marketing, with many positive emotions and structured information, the latest data on the development of the digital industry in Bulgaria were presented.

The captivating Workshops aroused the interest of the audience with detailed practical tips and examples.

During the lecture part, the results of the new online survey of IAB Bulgaria for metrics or more accurate site measurement, mobile applications and campaigns to ensure viewability, brand safety, lack of ad fraud and increase the effectiveness and efficiency of digital advertising were presented.

Members of the IAB Board of Directors, together with representatives from the Bulgarian Association of Advertisers (BAА), and the Bulgarian Association of Communication Agencies (BACA) discussed the online market data and the results of the survey of Top Advertisers on the Internet, conducted in 54 countries, on consumer attitudes and behaviors of age groups.

All of them helped to create a truly useful, informative and inspiring forum for all those involved in digital technology and advertising.

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Registration for the GDPR Workshop: How the Regulation was implemented in Bulgaria is open

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Registration for the GDPR Workshop: How the Regulation was implemented in Bulgaria is open

GDPR – a year later. How the Regulation was implemented in our country and what are the practical effects for business. Alignment with the instructions of the CPDP.

 

The main topics during the IAB GDPR Workshop will be:

1.What happened after 25.05.2018 and how did the business meet the GDPR?

Preparation of analyzes, audit of the activity of the companies, conducting trainings, taking technical and organizational measures for personal data protection;

IAB Sector Code – status;

2.Actions of the CPDP(Commission for Personal Data Protection) and application of the Regulation:

Issuance of guidelines and instructions on the application of the Regulation – main points;

Processing of signals and complaints of data subjects – examples from practice;

Sanctions imposed for violating the GDPR.

3.Amendments to the Personal Data Protection and Effects Act

Discussion and adoption of the amendments to the PDPA (Personal Data Protection Act);

Major changes affecting the business

4.Current compliance with GDPR and PDPA(Personal Data Protection Act)

Book your place by email to office@iabbg.net

Price: BGN 200

 

* All attendees receive a certificate of participation.

** IAB Bulgaria members enjoy a 50% discount.

 

The event is organized by IAB Bulgaria together with Vladimirov & Kiskinov Law Firm.

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© 2018 IAB Bulgaria. All rights reserved. Design by Studio X. Developed by SEOMAX