10th edition of the conference “Education and Business”
10th edition of the conference “Education and Business”
The 10th anniversary of the Education and Business Conference will show stories from the future
IAB Bulgaria is an official partner of the event.
Bulgaria ON AIR Conference to be held on May 13 from 7 pm at the Ivan Vazov National Theater
The International Education and Business Conference of Bulgaria ON AIR National Television will be very special this year. “Stories from the Future” is the theme of the new 10th anniversary edition of the conference. It will be held on May 13, at 7 pm, at the Ivan Vazov National Theater.
For less than 2 hours, one of the most iconic buildings in Bulgaria will become a space where past, present and future will meet through interesting installations, inspiring examples, stories and projects, in order to prove that when education and business work hand in hand, success is guaranteed.
Education and Business conference will show innovations from all walks of life – from fashion, through the automotive sector to the arts, to illustrate how crucial the link between education and business is. Emphasis will also be placed on the new digital revolution, robotics, the digitalization of art, culture and entertainment. The conference will also look at how the educational process of the individuals born in the new millennium is changing the world of technology, online communication and social media.
Since the conference was started, the goal of Bulgaria ON AIR and the whole Investor Media Group has always been through Education and Business to create a platform for new ideas, exchange of valuable experience with established experts from Bulgaria and the world, and show positive examples. The nine previous issues addressed the importance of education for the development of sustainable communities, leadership, media, communications, regions, cross-border projects and more. Now the topic is the future.
More details on the previous editions of the conference, as well as up-to-date information about the upcoming editions, can be found at https://edu-business.info/.
Anyone who wants to attend the conference can register for free by writing to sgrozeva@bulgariaonair.bg.
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New members in IAB Bulgaria
New members in IAB Bulgaria
IAB Bulgaria accepted two new members:
Credissimo: a dynamic high-tech company and is one of the fastest growing FinTech structures in the non-banking financial sector. As a market leader in online loans, our company is constantly imposing new solutions, through which we provide our customers with the opportunity for short-term financing. As a high-tech company, we strive to constantly develop and implement innovative services adequate to the rapidly evolving digital world.
Broshura.bg: a retail platform that directly connects brands with their users through offers, promotions, native advertising and innovative formats.
We digitally distribute brochures to most retailers in the country and thus help the end user to plan their weekly purchases faster and easier.
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Registration for IAB Forum 2019: More data, more growth is open
Registration for IAB Forum 2019: More data, more growth is open
For the ninth consecutive year, one of the biggest digital events in Bulgaria will present the latest data on the development of the industry in our country.
“More data, more growth” is the topic of the 9th edition of one of the biggest digital events in Bulgaria, IAB Forum 2019.
During the conference, which gathers representatives of the largest advertisers, media and agencies in the field of digital marketing, the latest data on the development of advertising investments and the digital market in Bulgaria will be announced. The latest opportunities for more effective measurement of advertisers’ budgets invested in Internet advertising will be presented. The goal is for marketing professionals to gain a complete idea of the impact of data on their business and how they can use the data as an effective tool in their daily work.
The one-day event, which will take place on Tuesday, May 28, 2019 at the Marinela Hotel in Sofia, will bring together the leaders of the digital industry in Bulgaria, as well as many international speakers.
Among them are Nicodem Sarna, Director of International Business Development at the Netsprint Group, Tomasz Musial, Vice President of Publishers and Programmatic of Waytogrow (Netsprint Group), Konstantin Kamaras, Co-Founder and Honorary Chairman of IAB Europe, Alexander Boychev, Director of Digital Platforms and Zoya Vassileva, Digital Sales Manager of BTV Media Group, Radoslav Nedelchev, Chief Operating Officer of Dentsu Aegis Network and Member of the Board of Directors of IAB Bulgaria, Rosen Misov, Chairman of the Bulgarian Association of Advertisers, Dobrinka Stoykova, Partner in Guts & Brains DDB and Member of the Board of Directors of IAB , Georgi Malchev, Managing Partner, Xplora, Member of the Board of Directors of IAB and Chavdar Dimov, Manager Research and databases at Iconomedia.
The IAB Forum 2019 draws on topics and discussion panels with a practical focus of the lectures and the presentation of specific campaign cases in different industries.
During this year’s edition the emphasis will be on the professional development of the programmatic buying, the effectiveness in measuring advertising campaigns, the best media practices on the Bulgarian market, as well as the presentation of Top 100 advertisers on the Internet in Bulgaria.
The forum will conclude with the most important report on the digital industry in Bulgaria – AdEx Report, which gives a detailed picture of the development of investments in Internet media in our country.
The ticket price is BGN 250, with IAB Bulgaria members enjoying a 50% discount.
For information and registrations: http://forum-iab.bg/
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Registration for the Advanced Social Masterclass Spring 2019 has started
Registration for the Advanced Social Masterclass Spring 2019 has started
Advanced Social Media Masterclass is a unique training because it includes theoretical presentations and practical exercises that cover in detail a specific topic of digital marketing. We teach leading specialists and managers from all branches of the fastest growing industry.
The master class answers questions such as:
✓ How to build the right strategy and why it comes first?
✓ LinkedIn and Twitter – do we know how to use them for business purposes
✓ How to engage users and the role of good creative
✓ Types of content and brand storytelling in social channels
✓ Planning
✓ Reaching relevant audiences
✓ Measurement of results
✓ Certificate
Format: Practical guidelines from business professionals on real cases.
Hours: 12 hours
See the program
Sign up for the Advanced Social Media Masterclass here
The seats are limited.
All students will receive a certificate from the IAB
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© 2018 IAB Bulgaria. All rights reserved. Design by Studio X. Developed by SEOMAX