First digital marketing awards presented – 17 companies entered a total of 43 submissions in the competition for best interactive campaigns

The best digital campaigns of 2015 were celebrated during an international festival, organised by the Bulgarian branch of Interactive Advertising Bureau (IAB) and held on 12 November in Sofia.Strategy, creativity, results and innovation are among the criteria applied to the selection of the competition winners, which are viewed not only as a benchmark for excellence for campaigns but as a competitive boost for the whole digital industry.

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